Contact: Alida Almonte
631.787.1764/aalmonte@cvoptical.com
Hauppauge, NY – February 2014 – Eyewear industry leader ClearVision Optical responds to industry demand and introduces an in-depth retail merchandising program to support all of its brands in store.
ClearVision has expanded its merchandising program to
include comprehensive in store merchandising campaigns specifically designed to
reflect the brand positioning and retail style of each of its major brands. To
ensure they were hitting the market appropriately, ClearVision surveyed
customers and evaluated new trends in optical retail while working closely with
each brand during development.
The program was developed to include new merchandising tools, per brand, that are reflective of each brands personality. Brand specific campaigns include polished retail-style locking displays, brand ids made of exclusive materials, durable two-sided banners, and unique custom displays. Heavyweight cardboard, mirrors and other retail style materials have been incorporated as well, allowing the brands’ optical merchandising to simultaneously reflect the brands’ retail look. This seamless brand exposure leads to a more cohesive look overall and a stronger brand identity within the dispensary environment. Custom materials have been developed for customers seeking exclusive window display campaigns. Retail tools such as window clings and custom pedestals allow for creativity and flexibility within the store for these cases.
The program was developed to include new merchandising tools, per brand, that are reflective of each brands personality. Brand specific campaigns include polished retail-style locking displays, brand ids made of exclusive materials, durable two-sided banners, and unique custom displays. Heavyweight cardboard, mirrors and other retail style materials have been incorporated as well, allowing the brands’ optical merchandising to simultaneously reflect the brands’ retail look. This seamless brand exposure leads to a more cohesive look overall and a stronger brand identity within the dispensary environment. Custom materials have been developed for customers seeking exclusive window display campaigns. Retail tools such as window clings and custom pedestals allow for creativity and flexibility within the store for these cases.
“We understand the power of a
seamless presentation of the brand from the brand retail environment to the ECP
environment. This new program allows us the flexibility to creatively display
our brands, meet the needs of our customers and appeal to the consumer through
visuals they are accustomed to associating with each brand,” says Sheila Haile, ClearVision’s Marketing and Creative Services Marketing. “Additionally, our POP program was developed in
conjunction with our year-long sales plan, allowing our customers to plan their
year out more effectively. Our goal is
to provide campaigns all year to keep our customers’ retail environments fresh
and on trend.”
To learn more about ClearVision’s POP program visit http://www.cvoptical.com, contact a ClearVision
Optical Sales Consultant, or call
1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision
Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.
About ClearVision Optical
Founded in 1949, ClearVision
Optical is an award-winning leader in
the optical industry, designing and distributing eyewear and sunwear for top
brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific,
and Jessica McClintock. ClearVision’s house brands include PuriTi, ClearVision Collection, Junction City, and Dilli Dalli pediatric eyewear. A privately held company,
ClearVision is headquartered in Hauppauge, New York and has more than 250
associates throughout the U.S. ClearVision’s collections are distributed
throughout North America and 20 countries around the globe. To learn more about
ClearVision Optical, visit www.cvoptical.com, like us on
Facebook www.facebook.com/clearvisionoptical or follow us
on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.
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