Thursday, May 16, 2013

ClearVision Optical: A One Stop Shop for Kids’ Eyewear


Contact: Alida Almonte
  631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – May 2013 
– Voted #1 for kids brands*, ClearVision Optical offers the widest range of kids’ brands available from one company.

In 2013, the ClearVision Kids Collection offers 40+ designs, including more tween styles than ever, meeting every eyewear need for kids from 0-16. The collection now includes edgier designs in plastics and flat metal, and more color infused and architectural styles to reflect more adult styling. Inspired by current trends in kids and tween clothing and sneakers, the collection will please even your most fashionable young patients!

After surveying its customers and a marketplace evaluation, ClearVision expanded its kid’s collections to include frames appropriate for the teen and tween marketplace.  Adding more mature styles into its Op kids, Jessica McClintock for Girls and IZOD Boys collections gives ECP’s a wider scope of frames for its customers!  Also included in this year’s program is Op, the popular surfer brand, and Junction City, ClearVision’s fashion-value private label brand.

Following is a look into the all inclusive ClearVision Kids collection:

Dilli Dalli (newborn – 3): Driven by the needs of our littlest customers, their parents, and eye care professionals, the Dilli Dalli eyewear collection represents ClearVision’s dedication to the pediatric eyewear market. The 6 designs address proper, precise fit in terms of the nose pads, end pieces, bridge, temple curve and temple lengths. Dilli Dalli’s IntelliFlex multi-action spring hinge is designed with the ability to flex both vertically and horizontally, offering unique flexibility and greater durability to the Dilli Dalli frames.

Jessica McClintock Girls (ages 3 – 12)The Jessica McClintock Eyewear for Girls Collection offers feminine designs in soft colorations for young girls with a twist of attitude.  The new release picks up where Dilli Dalli leaves off offering adorably cute to pretty frames for toddlers transitioning into preschoolers, and beyond.  Expect to see cool butterfly shapes, bilaminate and trilaminate finishes, and mosaic-like temple designs in flat metals, acetate, and metal combo styles.

Op Kids (ages 6 – 14): The Op eyewear collection offers a fresh selection of cool shapes and modern styles splashed with a beach-and-board short vibe for kids and tweens ages 6 – 14.  The latest release translates the brand’s sporty, surf-and-skate attitude into colorful, highly patterned designs – 6 for girls, 5 for boys – all inspired by today’s fashion trends.  The collection’s nod to modern teen-to-adult styling appeals to today’s kids and tweens who want to look more grown up!

Op (ages 14-16):  Op eyewear includes new teen styles for the 14-16 eyewear enthusiast!  The collection’s hip, wavelike piercings and beachwear-inspired patterns light up youthful faces with colorful fades, colorblocking accents, and juicy translucents, in both acetate and metal. 

IZOD Boys (ages 6 – 12): The IZOD Boys collection offers fashion forward eyewear for kids and tweens ages 6 to 14, featuring sport-infused, and all American-designs.  The latest release emulates the style direction of the IZOD men’s collection taking youthful spin with a fresh pop of color and on-trend retro eye shapes.  Memory metal bridges and rubberized temples provide durability and comfort.  It’s a perfect lifestyle fit for today’s young IZOD customer.

Junction City (ages 14 – 16):  Designed for teen go-getters who aren’t afraid to push the style envelope with their specs, Junction City’s designs pack a lot of punch into this private label collection.  For teen girls, apparel-inspired piercings, funky temples, vivid, colorful patterns and youthful front shapes let them put their best face forward.  For teen boys, minimalist, clean looks such as semi rimless frames in earth tone colorations are taken to a new dimension through architectural – to industrial-inspired temple piercings.

To see the entire 2013 ClearVision Kids collection, speak to a ClearVision Sales Consultant by calling 800.645.3733, or visit cvoptical.com.

*Jobson Viewpoint Survey, winter 2012

Wednesday, May 1, 2013

New 2013 Spring/Summer Styles Brighten Up ClearVision’s Sunwear Collection



Contact: Alida Almonte
  631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – May 2013 – Eyewear industry leader ClearVision Optical refreshes its 2013 Sun Collection with new, on trend sunwear styles for men and women.

Inspired by some of today’s top fashion and color trends, the newest additions complement the design direction of the entire 2013 ClearVision suns collection.  Featuring fashion forward, in demand styles for every consumer, the new releases add even more flavor – from sporty classics to glamorous fashion statements – to the must see collection.

The complete line includes 60+ new designs from popular ClearVision brands, with each brand reflecting a signifying trend.  These include:

Glamorous = BCBGMAXAZRIA:  Inspired by beautiful BCBGMAXAZRIA apparel; featuring dynamic silhouettes, luminous crystal accents and the brilliance of gemstones, the complete suns collection features  colorful rich bilaminate acetates and metal combo frames in sought-after sleek shapes combing European sophistication with American spirit for the fashionable and sexy woman.

Free Spirited = ColeHaan:  Known for its innovative twists on traditional styles, this NYC-based brand takes its inspiration from the streets of New York, offering hip styles that stand up to the rigors of the city and still look good. Cole Haan sunwear fuses vintage-inspired silhouettes and crystal clear color, resulting in street-smart accents with a confident swagger.  Men’s suns feature modern retro shapes in crisp metals, while ladies’ looks blend rich materials in cool cools with expressive, tomboy-chic profiles.
 
Bad Boy = MarcEcko Cut & Sew:  The Marc Ecko Cut & Sew sunwear collection is a juxtaposition of retro and modern design, flavored with elements of speed, rugged sportiness, and military toughness. It’s an expression of artistic creativity for men who know authenticity counts. Modern, contemporary designs with subtle details inspired by craftsmanship, industrial references and pop culture, add to the unique styling of these suns.

Classic = IZOD:  Known around the world for its sport-inspired design, IZOD offers crisp, clean, all American style and a new spin on the classics, infusing a fresh pop of color into the collection.  Materials include crisp metals like stainless steel and fashionable acetate.  IZOD PerformX suns are functional, high-performance frames of uncompromising durability.

Sophisticated = Ellen Tracy:  A perfect balance between youthful attitude and grown up glamour, Ellen Tracy sunwear is a collection of polished, sophisticated styles with a clean, contemporary attitude.  Beautiful, jewelry-inspired accents and textures enhance the richness of this collection, designed for women living in the moment.

Feminine = JessicaMcClintock:  Known for using nostalgic Victorian detailing and elegant embellishments that express beauty and grace for women who revel in their femininity,  the Jessica McClintock sun collection stays true to the brand’s roots by offering wearable, romantic styling. Jewelry-inspired accents and rich colorations set this stylish collection in a class by itself.

How to SAVE:  Now through June 28, 2013, ClearVision’s 2013 Suns program is offering customers 3 free suns with the purchase of 6 suns or 6 free suns with the purchase of 12 suns.  The incentive program was created to help customers stay on trend and to boost profits.  See ClearVision’s assortment of suns in the 2013 Suns Catalog.

To learn more about ClearVision Optical’s brands visit http://www.cvoptical.com, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.
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