Wednesday, December 26, 2012

ClearVision Optical’s Like2Win Social Contest a Success, Prompting Nearly 20% Increase In Traffic to its Facebook Page

FOR IMMEDIATE RELEASE 
Contact: Alida Almonte
  ClearVision Optical
  P: 631.787.1764
           aalmonte@cvoptical.com

Hauppauge, NY – December 2012 – ClearVision Optical’s  Like2 Win Facebook contest has resulted in more than just a winner of an iPad 2; it also increased traffic to its Facebook page by nearly 20 percent– representing almost 200 new fans!  The contest, which ran from October 11, 2012 through November 8, 2012, encouraged Facebook users to Like ClearVision’s Facebook page to be entered to win an iPad2, and to receive exclusive offers, tidbits, tips, and industry trend posts to share with friends, customers and their social community.  The Like2Win social media contest was designed to reach a new optical fan base, while reinforcing the importance of social media as a channel of communication and further solidifying ClearVision’s commitment to maintaining a worthy presence on the platform (which enjoys one billion users) for its fans.

ClearVision’s Like2Win contest was developed to encourage new engagement on ClearVisions already robust social platform.  Promoted through several traditional and digital channels, the promotion was geared towards new followers.  ClearVision’s commitment to social media is evident in its ever growing presence, recently adding a blog and a Pinterest business page to their platforms.

Social media user Sean Leal, of Eyecare Associates in Humble, TX (pictured below) is the lucky winner of an iPad2.  


For more information about ClearVision Optical and its portfolio of brands, visit www.cvoptical.com  or Facebook at www.facebook.com/clearvisionoptical.

About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com  to stay connected to the latest ClearVision news.

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Tuesday, December 11, 2012

ClearVision Optical Heats Up the Holiday Season With Its 2012 Eyeglass Cookie Cutter Holiday Ornament Gift & Social Media Contest


FOR IMMEDIATE RELEASE  
Contact: Alida Almonte
  ClearVision Optical
  P: 631.787.1764
           aalmonte@cvoptical.com
  
Hauppauge, NY – December 2012 – Tis’ the season to give!  In keeping with the holiday tradition and supporting the company’s culture, eyewear industry leader ClearVision Optical designed and distributed its annual holiday ornament – a cookie cutter in the shape of eyeglasses.  This year’s ornament, which is the first to have dual purpose, is hand-delivered to all customers by their dedicated ClearVision sales representative and included in orders processed during the first half of December 2012.  The cookie cutter holiday ornament is a thank you gift from ClearVision to its customers for their continued partnership and support, coupled with reinforcing ClearVision’s commitment to its customers and showcasing the company’s creative spirit.

The cookie cutter holiday ornament was designed with ClearVision’s corporate responsibility mission in mind: to make each day better for someone else.  As a result, the 2012 Cookie Exchange contest has launched exclusively for ClearVision customers encouraging them to have fun with the cookie cutter holiday ornament and to share images of their creations by posting pictures on ClearVision’s Facebook page. The contest, which runs now through January 1, 2013 and awards a winner with a BCBGMAXAZRIA handbag, has already garnered interest and transformed the cookie cutter holiday ornament into a hot item.  To date, ClearVision has received several requests from customers for the cookie cutter and are enjoying several sweet submissions which are displayed on ClearVision’s Facebook wall.  Cookies entered for 2012 Cookie Cutter Exchange contest will be judged on their creativeness, uniqueness, and the innovative recipes.

ClearVision’s Cookie Exchange contest is one of many social media programs that are rolled out through its social media pages, encouraging customers and optical enthusiasts to engage in the social media phenomenon.  ClearVision has adopted the integrated approach to communicating with customers and sales reps, and urges all to share tips of the trade with the virtual world.    

For more information about the rules, regulations and frequently asked questions visit www.cvoptical.com/holiday.  For more information on ClearVision Optical and its portfolio of brands, visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical

We already have batches and batches of delicious entries for our cookie contest!  Following is a peek into the heARTy and delectable treats that we have received from customers thus far:



About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com  to stay connected to the latest ClearVision news.

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Friday, November 30, 2012

ClearVision Optical’s Unique Intern Program Featured In National Blogs;Further Solidifying Its Commitment to Nurturing Young Talent in the Marketplace

Contact: Alida Almonte
ClearVision Optical
P: 631.787.1764
aalmonte@cvoptical.com



Hauppauge, NY – December 2012 – Eyewear industry leader ClearVision Optical has been recognized for its innovative internship program with two Web features in top ranking national blogs.  These honorary mentions, on the Intern Queen and Eye of the Intern sites, reinforce the company’s commitment to providing a unique and integrated internship experience that will prepare students for the real world by offering real world experience.  The holistic program serves up unique components such as training, philanthropy, networking and corporate responsibility, coupled with supplying teaching skills for particular jobs or professions.  Following is a peek of two placements, which includes testimonials from former and current ClearVision Optical interns, a “Real World” Video, an interview the President David Friedfeld and more!

Intern Queen:  “Our interns help us in all aspects of our business – everything from working with the designers as they create our fashionable eyewear, to writing and blogging for our social media outreach, to managing sales analysis for all of our products…and everything in between (accounting, business, …you name it!)  With a ClearVision internship, you don’t feel like a student.  You feel like a real employee.  You make decisions.  You give your opinions.  And you’re valued.” http://bit.ly/V6GXhK  

Eye of The InternPresident David Friedfeld talks about ClearVision Optical’s exemplary intern program, its holistic approach, what ClearVision looks for when hiring an intern and more!  “Our intern program strives to attract and retain top caliber students (undergraduate and graduate) who have demonstrated excellence in their studies, are socially conscious, and have shown a commitment to giving back to others.”  http://bit.ly/RgsXX8 

The program also includes “The Intern Video” project, an opportunity for creative expression by the interns themselves.  Each year, the interns work with ClearVision’s marketing team to develop the video, providing valuable exposure to current trends in marketing, public relations, social media and advertising.  In 2012, the team capitalized on current trends by creating a parody of the widely popular song “Call Me Maybe,” called “Hire Me Maybe”, and  “The Real World: ClearVision Interns”.  Both videos can be viewed on the ClearVision Optical Youtube Channel:  http://www.youtube.com/user/clearvisionoptical

ClearVision Optical has been widely-recognized for its internship program and has received countless accolades, including a feature in Newsday, recognition by One Day, One Job, and receipt of Dowling College’s Internship Program “Employer of the Semester” award.  For more information on the ClearVision Intern Program, visit http://www.cvoptical.com/AboutUs/internships.htm. Like us on Facebook at www.facebook.com/clearvisionoptical.

About ClearVisionFounded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or like us on Facebook www.facebook.com/clearvisionoptical to stay connected to the latest ClearVision news.

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Thursday, October 11, 2012

ClearVision Introduces ClearNation Exchange



Hauppauge, NY – October 2012 –Eyewear industry leader ClearVisionOptical launches their new blog, ClearNation Exchange, an optical industry resource providing information on ClearVision products, brands, and industry news.

A re-launch of the company’s successful ClearNation e-newsletter, the ClearNation Exchange blog development was a natural progression for the monthly publication. With a solid following and readership as well as high click through rates, ClearNation is already known as a valuable resource for information on a variety of news from ClearVision, including new releases, programs, specials, and social media.  ClearNationExchange will continue to offer the same great information, but provide a more interactive experience for the reader.

The blog will offer some new concepts as well, providing further insight into ClearVision’s product and design inspiration. An image gallery will feature creative photography of new product releases featured on the blog. Also, details on trends and materials related to each product release will be discussed. Guest bloggers will be occasionally featured to communicate relevant business information. Lastly, the blog promises to provide direct access to the founders of the company, including “Peter’s Monday Morning Mojos,” weekly musings by ClearVision EVP, Peter Friedfeld.  


For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical.


 “Moving our newsletter to a blog format allows us to provide an open dialogue and 24/7 connection to our audience while reinforcing and promoting the ClearVision brand,” says Sheila Haile, ClearVision’s Manager of Marketing and Creative Services. “We always strive to reach our customers in forward-thinking, creative ways that maintain a partnership aspect, and ClearNation Exchange is the next step.” 

ClearVision’s ClearNationExchange blog can be found at http://clearnationexchange.com/




Thursday, October 4, 2012

ClearVision “Thinks Pink” for Breast Cancer



FOR IMMEDIATE RELEASE                                                                                             
Contact: Sheila Haile, ClearVision Optical
P: 631.787.1660

Hauppauge, NY – October 2012 Eyewear industry leader ClearVision Optical teams with employees to “Think Pink” in an effort to raise awareness and support the global fight against breast cancer.

Emphasizing its philosophy of treating others as they wish to be treated, ClearVision encourages employees to help those in need whenever possible and give back to the community. It’s “Think Pink for Breast Cancer Awareness” campaign takes place the entire month of October with a variety of fundraising opportunities and special events.

“The fight against breast cancer is a cause we passionately support year round,” says “Jennifer Trakhtenberg, ClearVision’s Senior Talent Leader. “It hits close to home for us not only because of the high number of breast cancer cases on Long Island, but because we are a predominantly female-employed company. I don’t know of many other small businesses on Long Island that do as much as we do to support the cause.”

“Think Pink” events include:

All Month Long:   ClearVision will match all employee donations in support of Susan G. Komen for the Cure.
·         Pink Penny Jar – Employees are encouraged to donate spare change through the end of October
·         Pink Ribbon Pin Sales – Available for sale all month long. The small cost of these pins adds up quickly.
·         Self-Exam Cards – Available all month. ClearVision prides itself on its employee health and wellness programs, and the Self-Exam Cards are an important piece of information everyone should have.
October 11, 2012:  ClearVision holds its annual employee sunglass sale as part of the World Site Day Challenge. All proceeds are donated to Susan G. Komen for the Cure and matched by ClearVision.

October 21, 2012:  Employees are encouraged to take part in the 2012 American Cancer Society Making Strides Against Breast Cancer Walk at Jones Beach, wearing specially designed ClearVision pink t-shirts. ClearVision is proud that many employees are among the 8 million cancer charity walkers across the country.

October 24, 2012:  ClearVision Think Pink Spirit Day kicks off with a delicious brunch of pink-a-licious waffles. Employees are asked to wear pink, make donations and purchases, pick up a self-exam card and enjoy themselves!

Deeply rooted in the belief that everyone can make a positive difference in the world, ClearVision is proud to forge long-term relationships with various charitable organizations, including Susan G. Komen for the Cure, Long Island Cares, UCP Suffolk and others. It has been honored by Big Brothers and Sisters of Suffolk County, Long Island Cares, LI Harvest, Madonna Heights, Carol M. Baldwin Breast Cancer Research Fund, Newsday Charities Help – A Family Campaign, and Optometry Giving Sight for its charitable efforts that include making the community, organization and world a better place.
For more information, please visit www.cvoptical.com or visit us on Facebook - www.facebook.com/clearvisionoptical  

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About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or like us on Facebook www.facebook.com/clearvisionoptical to stay connected to the latest ClearVision news.

Tuesday, October 2, 2012

Here Come the Suns! ClearVision's Trend-Radiating 2013 Sun Collection




For Immediate Release                                                                                 
Contact:  Sheila Haile, ClearVision Optical
P: 631.787.1660                                                         
Hauppauge, NY – September 2012 – Eyewear industry leader ClearVisionOptical introduces its 2013sun collection with on trend releases from our top brands!
This modern collection features some of today’s hottest looks, all trend right for the 2013 sun season and perfect for building a bright and successful sun dispensary. Featuring styles from BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Marc Ecko Cut &Sew, IZOD, and Jessica McClintock, the ClearVision 2013 sun collection shines with something for every consumer.

Designed to expand the on the high-design looks established in our successful 2012 offerings, the 2013 collection brings fresh new styles to each brand. ColeHaan brings contemporary retro shapes and colors inspired by downtown trendsetters, while BCBGMAXAZRIA showcases luxe sophistication inspired by the eclectic style of glamorous fashionistas. For guys, rugged, cool styles inspired by stealth military and hipster city vibes are included in the Marc Ecko Cut and Sew collection.

“Our 2013 sun collection reflects what’s hot on the runway as well as in the optical fashion world,” says Jennifer Coppel, ClearVision’s Manager of Product Design and Development. “Featuring 40 new sun styles for six amazing brands, the collection also includes Specialty Fit sizes for our petite and XL Fit customers. But the true beauty of this release lies in our tireless dedication to creating amazing, on trend suns, reflective of each brand and its consumer."

A testament that fashion and function come in all shapes and styles, the 2013 collection features sun-inspired trends for six brands:

·         The Extremist – An American sensibility that re-imagines cult classics, the Marc Ecko Cut & Sew sun collection expresses artistic creativity for men who know authenticity counts. Modern contemporary designs with subtle details inspired by craftsmanship, industrial references and pop culture add to the unique styling of these suns. Each is a juxtaposition of on-trend retro and modern designs, flavored with a rugged sportiness and military toughness. The color palette of black, brown and green olive is splashed with pewter and blue carbon, enhancing the “covert” vibe of this sexy, stealth collection.
·         The Trendsetter – With an extensive celebrity following, the BCBGMAXAZRIA sunwear collection offers trendsetting style and some of today’s most sought-after designs. A premier fashion brand BCBGMAXAZRIA blends European sophistication with American spirit, defining a fashion-forward collection for women with a dynamic, eclectic sense of style. Featuring rich colors, dramatic silhouettes and luminous crystal accents, BCBGMAXAZRIA women’s suns are the epitome of glamour.
·         The Sophisticate – The Ellen Tracy woman strives for the perfect balance between youthful attitude and grown-up glamour, and the Ellen Tracy sun collection accentuates her poise. Modern sophistication with a youthful nod to the past, the Ellen Tracy sun collection signifies dramatic yet wearable designs. Beautiful, jewelry-inspired accents and textures enhance the richness of this collection, designed for women living in the moment.
·         The Free Spirit – Known for its innovative twists on traditional styles, this NYC-based brand takes its inspiration from the streets of New York, offering hip styles that stand up to the rigors of the city and still look good. Cole Haan sunwear collection fuses vintage-inspired silhouettes and crystal clear color, resulting in street-smart accents with a confident swagger. Men’s suns feature modern retro shapes in crisp metals, while ladies’ looks blend rich materials in cool cools with expressive, tomboy-chic profiles.
·         The Linksman – Known around the world for its sport-inspired design, the iconic IZOD brand has a style for every profile and every aspect of life. The complete IZOD sun collection of classically sporty suns is crafted to perform along with the man who wears them. IZOD Eyes provides sculpted, classic designs enhanced by unexpected pops of vibrant color. For the sports enthusiast, IZOD PerformX suns combine a sleek athleticism with high performance, uncompromised durability.
·         The Romantic – One of the nation’s most recognizable women’s brands, Jessica McClintock is known for using nostalgic Victorian detailing and elegant embellishments that express beauty and grace for women who revel in their femininity. The Jessica McClintock sun collection stays true to the brand’s roots and loyal following by offering wearable, romantic styling with beautiful detailing. Jewelry-inspired accents and rich colorations set this stylish collection in a class by itself.

Order Early and SAVE!  Getting in early on ClearVision’s 2013 Suns Program provides many benefits including additional discounts of up to 20%; gifts; and free shipping. ClearVision’s Suns Program can help customers increase profits, boost their sun business and maintain a loyal following year after year. See all of ClearVision’s suns in the 2013Sunwear Catalog.  Speak to a ClearVision Sales Consultant to learn more. Special offers are valid through December 31, 2012!


About ClearVision Optical
Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or like us on Facebook www.facebook.com/clearvisionoptical to stay connected to the latest ClearVision news.

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Friday, September 21, 2012

Bold Sophisticated, Modern -- BCBGMAXAZRIA Introduces New Eyewear Styles for Fall


For Immediate Release                                                                                  
Contact: Sheila Haile                                                                                                                                                                                         ClearVision Optical
                         
Hauppauge, NY – September 2012 – Eyewear industry leader ClearVision Optical combines bold, modern and sophisticated style for this fall’s BCBGMAXAZRIA eyewear collection, adding a variety of designs, shapes and sizes that reach a wider fashion-forward audience.

The glamorous BCBGMAXAZRIA September releases feature youthful details that add drama and attitude to the collection. Bracelet-inspired piercings, enhanced logos, and genuine feathers coated in enamel make artfully bold statements, while light, airy details of eyelet and lace speak to today’s trends. The designs reflect the confident beauty of the BCBG woman.

“We’re excited to introduce one of our largest BCBGMAXAZRIA releases, an exquisite compilation of styles for the confident woman who wants to get noticed, as well as the woman who wants a look that’s simply beautiful and easy to wear,” says Jennifer Coppel, ClearVision’s Manager of Product Design & Development.  “Intricate, jewelry-inspired details and vibrant colorations provide rich, “boutique” looks that enhance the glamorous air of the entire BCBGMAXAZRIA eyewear collection.”
Highlights include:

  • CAROLINA is a full metal frame offering dramatic style. Featuring a butterfly eye shape, Carolina’s pierced temples and complementary enamel colors create a cloisonné stained glass effect for a romantic look with a modern edge. This beautifully on-trend, comfortable lightweight frame is available in Brown, Ink and Plum.
  • For confident women who want to be noticed, ALIYA is the perfect frame. Intricate, eyelet-inspired piercings add dramatic innocence to its modified rectangle shape. This metal combo frame boasts two tone plating on the front and interior, adding to this bold, boutique style. Acetate temples have a soft, contoured shape for enhanced femininity. Aliya is available in Black, Brown, and Slate.
  • Youthful, modern and subtly beautiful, BCBGMAXAZRIA Aubrey features intricate temple piercings with two-tone plating for a feminine look.  This statement maker features an uplifting modified oval shape and contoured, dimensional temples. The romantically wearable Aubrey is available in Brown with rose accents, Pink with purple accents, and Wine with golden amber accents.
  • PIPER is a sophisticated, in-vogue, semi-rimless frame with integrated spring hinges for increased durability. The flattering and stylish modified rectangle eye shape creates a look that seems “lighter than air.” Most notable is a realistic fine jewelry casting of a feather, one of this season’s top trends. Inspired by BCBG’s Eden, this uniquely pretty frame is available in Blue Slate, Eggplant and Sand.

To learn more about the BCBGMAXAZRIA Eyewear Collection, visit http://www.cvoptical.com/OurBrands/BCBG_h.html
For more information on ClearVisionOptical and its portfolio of brands, visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical


                             BCBGMAXAZRIA ALIYA               BCBGMAXAZRIA PIPER

About ClearVision
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, ColeHaan, Ellen Tracy, IZOD, Marc Ecko Cut& Sew, Ocean Pacific, JessicaMcClintock and Fisher-Price®. ClearVision’s house brands include ClearVisionCollection, Junction City, Digit, and DilliDalli. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or like us on Facebook www.facebook.com/clearvisionoptical to stay connected to the latest ClearVision news.
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ClearVision Announces THE LOOK, Its New Social Outreach Just for Women



For Immediate Release
Contact:  Sheila Haile, ClearVision Optical
P: 631.787.1660
Hauppauge, NY – September 2012 – Eyewear industry leader ClearVisionOptical expands its popular social media outreach with The Look, a fresh take on fashion eyewear and trends just for women.
Providing an innovative way to showcase new product and fashion, The Look fits easily into ClearVision’s digital marketing approach.  Fresh on the heels of its weekly Men’sDay social media posts, one of ClearVision’s widely-shared Facebook outreaches that highlights trends for men, The Look was developed as an on trend, relevant look at today’s fashion and is perfect for customers to share with consumers.  A new trend will be featured each month.

Designed as a youthful expression of fashion and eyewear, The Look translates today’s popular trends in the fashion blogosphere and ties them directly to ClearVision’s new product offerings. The Look’s own virtual stylist, “Spexy Chic,” explains how to pull together some of today’s hottest fashion ensembles and marry them with appropriate eyewear. Customers and consumers will receive great fashion ideas, from top to bottom.  
The Look is a great opportunity to showcase our women’s brands in a young and fresh way,” says Sheila Haile, ClearVision’s Manager of Marketing and Creative Services. “The posts are designed with an on trend and consumer friendly look and are appropriate for our customers to share through their own Facebook pages and Twitter feeds.”
The Look launches on September 14 and is available exclusively on the ClearVision Optical Facebook page, www.facebook.com/clearvisionoptical.
For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical.

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About ClearVision Optical
Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or like us on Facebook www.facebook.com/clearvisionoptical to stay connected to the latest ClearVision news.


ClearVision Introduces New Pediatric Eyewear Collection



For Immediate Release                                                                                 
Contact:  Sheila Haile
ClearVision Optical
P: 631.787.1660

Hauppauge, NY – A leading provider of pediatric eyewear for nearly 25 years, ClearVision Optical introduces the Dilli Dalli™ pediatric eyewear collection.  A natural extension of ClearVision’s current kids’ collection, Dilli Dalli eyewear offers fashion, function, and durability through its integration of advanced IntelliFlex™ technology. 

The introduction of Dilli Dalli eyewear reinforces ClearVision’s commitment to meeting the needs of the pediatric eyewear market.  Delivering comfort, style, and a precise fit, Dilli Dalli eyewear revolutionizes the world of pediatric eyewear with its technologically advanced IntelliFlex multi-action spring hinge.  Offering the ability to flex both vertically and horizontally, the IntelliFlex hinge can “spring” back to its original adjustment, providing unique flexibility and greater durability to the Dilli Dalli frames. The result is safe, functional eyewear with a minimized need for frequent replacement.

Dilli Dalli launches with 6 fashionable designs; 1 for boys, 1 for girls, and 4 unisex models, each featuring playful temple motifs like cars, ladybugs, camouflage and butterflies.  A fashionable, soft- to-vibrant color palette including lilac, denim, pink, and brown, is flattering to young faces.  Each eye shape was designed to accommodate multi-focal lenses.

Specially-designed nose pads, containing anti-corrosive inserts to protect the delicate skin on patients’ noses, are designed with curve edges to provide comfort. Constructed of high quality, medical-grade hypoallergenic PVC materials, nose pads are placed lower on the bridge so children’s eyes are better centered. Frame temples have a slight bow to fit the natural curve of smaller heads.  In addition, temples are interchangeable between certain models, providing more color and design options per style.  Constructed with FDA-approved materials, each Dilli Dalli frame meets CPSIA standards for lead and phthalates.

“Dilli Dalli fulfills the need in the pediatric marketplace for fashionable and functional eyewear that is also priced at a value,” says Pam Elfreich, Dilli Dalli’s Brand Manager and children’s eyewear designer for more than 12 years.  “Truly a patient-driven collection, Dilli Dalli fulfills demands of our smallest customers, their parents, and eye care professionals through its comfortable, custom designs and advanced IntelliFlex™ technology. Dilli Dalli is our gift to these customers, and our commitment to providing a positive experience is what sets it apart from other collections.”

A team of ClearVision product designers spent months consulting with pediatric optometrists, pediatricians, eyecare professionals and parents to determine critical features paramount to the design structure and precision fit.  The evolution of the pediatric marketplace was thoroughly examined in terms of both head shape and size, to better accommodate today’s patient.

ClearVision will be launching a series of merchandising products to further promote the collection, including custom-designed dispensing trays, brand ids, and counter cards.

To learn more about the Dilli Dalli pediatric collection, please contact a ClearVision Sales Consultant at 1.800.645.3733 or http://www.cvoptical.com/ContactUs.htm. For more information on ClearVision Optical and its brand portfolio, please visit www.cvoptical.com

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About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or like us on Facebook www.facebook.com/clearvisionoptical to stay connected to the latest ClearVision news.