Bold Sophisticated, Modern -- BCBGMAXAZRIA Introduces New Eyewear Styles for Fall

For Immediate Release                                                                                  

Contact: Sheila Haile                                                                                                                                                                                         ClearVision Optical

P: 631.787.1660

                         

Hauppauge, NY – September 2012 – Eyewear industry leader ClearVision Optical combines bold, modern and sophisticated style for this fall’s BCBGMAXAZRIA eyewear collection, adding a variety of designs, shapes and sizes that reach a wider fashion-forward audience.

The glamorous BCBGMAXAZRIA September releases feature youthful details that add drama and attitude to the collection. Bracelet-inspired piercings, enhanced logos, and genuine feathers coated in enamel make artfully bold statements, while light, airy details of eyelet and lace speak to today’s trends. The designs reflect the confident beauty of the BCBG woman.

“We’re excited to introduce one of our largest BCBGMAXAZRIA releases, an exquisite compilation of styles for the confident woman who wants to get noticed, as well as the woman who wants a look that’s simply beautiful and easy to wear,” says Jennifer Coppel, ClearVision’s Manager of Product Design & Development.  “Intricate, jewelry-inspired details and vibrant colorations provide rich, “boutique” looks that enhance the glamorous air of the entire BCBGMAXAZRIA eyewear collection.”

Highlights include:

• CAROLINA is a full metal frame offering dramatic style. Featuring a butterfly eye shape, Carolina’s pierced temples and complementary enamel colors create a cloisonné stained glass effect for a romantic look with a modern edge. This beautifully on-trend, comfortable lightweight frame is available in Brown, Ink and Plum.
• For confident women who want to be noticed, ALIYA is the perfect frame. Intricate, eyelet-inspired piercings add dramatic innocence to its modified rectangle shape. This metal combo frame boasts two tone plating on the front and interior, adding to this bold, boutique style. Acetate temples have a soft, contoured shape for enhanced femininity. Aliya is available in Black, Brown, and Slate.
• Youthful, modern and subtly beautiful, BCBGMAXAZRIA Aubrey features intricate temple piercings with two-tone plating for a feminine look.  This statement maker features an uplifting modified oval shape and contoured, dimensional temples. The romantically wearable Aubrey is available in Brown with rose accents, Pink with purple accents, and Wine with golden amber accents.
• PIPER is a sophisticated, in-vogue, semi-rimless frame with integrated spring hinges for increased durability. The flattering and stylish modified rectangle eye shape creates a look that seems “lighter than air.” Most notable is a realistic fine jewelry casting of a feather, one of this season’s top trends. Inspired by BCBG’s Eden, this uniquely pretty frame is available in Blue Slate, Eggplant and Sand.

To learn more about the BCBGMAXAZRIA Eyewear Collection, visit http://www.cvoptical.com/OurBrands/BCBG_h.html

For more information on ClearVisionOptical and its portfolio of brands, visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical

                             BCBGMAXAZRIA ALIYA               BCBGMAXAZRIA PIPER

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, ColeHaan, Ellen Tracy, IZOD, Marc Ecko Cut& Sew, Ocean Pacific, JessicaMcClintock and Fisher-Price®. ClearVision’s house brands include ClearVisionCollection, Junction City, Digit, and DilliDalli. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or like us on Facebook www.facebook.com/clearvisionoptical to stay connected to the latest ClearVision news.

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ClearVision Announces THE LOOK, Its New Social Outreach Just for Women

For Immediate Release

Contact:  Sheila Haile, ClearVision Optical

P: 631.787.1660

Hauppauge, NY – September 2012 – Eyewear industry leader ClearVisionOptical expands its popular social media outreach with The Look, a fresh take on fashion eyewear and trends just for women.

Providing an innovative way to showcase new product and fashion, The Look fits easily into ClearVision’s digital marketing approach.  Fresh on the heels of its weekly Men’sDay social media posts, one of ClearVision’s widely-shared Facebook outreaches that highlights trends for men, The Look was developed as an on trend, relevant look at today’s fashion and is perfect for customers to share with consumers.  A new trend will be featured each month.

Designed as a youthful expression of fashion and eyewear, The Look translates today’s popular trends in the fashion blogosphere and ties them directly to ClearVision’s new product offerings. The Look’s own virtual stylist, “Spexy Chic,” explains how to pull together some of today’s hottest fashion ensembles and marry them with appropriate eyewear. Customers and consumers will receive great fashion ideas, from top to bottom.  

“The Look is a great opportunity to showcase our women’s brands in a young and fresh way,” says Sheila Haile, ClearVision’s Manager of Marketing and Creative Services. “The posts are designed with an on trend and consumer friendly look and are appropriate for our customers to share through their own Facebook pages and Twitter feeds.”

The Look launches on September 14 and is available exclusively on the ClearVision Optical Facebook page, www.facebook.com/clearvisionoptical.

For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical.

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About ClearVision Optical

Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or like us on Facebook www.facebook.com/clearvisionoptical to stay connected to the latest ClearVision news.

ClearVision Introduces New Pediatric Eyewear Collection

For Immediate Release                                                                                 

Contact:  Sheila Haile

ClearVision Optical

P: 631.787.1660

Hauppauge, NY – A leading provider of pediatric eyewear for nearly 25 years, ClearVision Optical introduces the Dilli Dalli™ pediatric eyewear collection.  A natural extension of ClearVision’s current kids’ collection, Dilli Dalli eyewear offers fashion, function, and durability through its integration of advanced IntelliFlex™ technology. 

The introduction of Dilli Dalli eyewear reinforces ClearVision’s commitment to meeting the needs of the pediatric eyewear market.  Delivering comfort, style, and a precise fit, Dilli Dalli eyewear revolutionizes the world of pediatric eyewear with its technologically advanced IntelliFlex multi-action spring hinge.  Offering the ability to flex both vertically and horizontally, the IntelliFlex hinge can “spring” back to its original adjustment, providing unique flexibility and greater durability to the Dilli Dalli frames. The result is safe, functional eyewear with a minimized need for frequent replacement.

Dilli Dalli launches with 6 fashionable designs; 1 for boys, 1 for girls, and 4 unisex models, each featuring playful temple motifs like cars, ladybugs, camouflage and butterflies.  A fashionable, soft- to-vibrant color palette including lilac, denim, pink, and brown, is flattering to young faces.  Each eye shape was designed to accommodate multi-focal lenses.

Specially-designed nose pads, containing anti-corrosive inserts to protect the delicate skin on patients’ noses, are designed with curve edges to provide comfort. Constructed of high quality, medical-grade hypoallergenic PVC materials, nose pads are placed lower on the bridge so children’s eyes are better centered. Frame temples have a slight bow to fit the natural curve of smaller heads.  In addition, temples are interchangeable between certain models, providing more color and design options per style.  Constructed with FDA-approved materials, each Dilli Dalli frame meets CPSIA standards for lead and phthalates.

“Dilli Dalli fulfills the need in the pediatric marketplace for fashionable and functional eyewear that is also priced at a value,” says Pam Elfreich, Dilli Dalli’s Brand Manager and children’s eyewear designer for more than 12 years.  “Truly a patient-driven collection, Dilli Dalli fulfills demands of our smallest customers, their parents, and eye care professionals through its comfortable, custom designs and advanced IntelliFlex™ technology. Dilli Dalli is our gift to these customers, and our commitment to providing a positive experience is what sets it apart from other collections.”

A team of ClearVision product designers spent months consulting with pediatric optometrists, pediatricians, eyecare professionals and parents to determine critical features paramount to the design structure and precision fit.  The evolution of the pediatric marketplace was thoroughly examined in terms of both head shape and size, to better accommodate today’s patient.

ClearVision will be launching a series of merchandising products to further promote the collection, including custom-designed dispensing trays, brand ids, and counter cards.

To learn more about the Dilli Dalli pediatric collection, please contact a ClearVision Sales Consultant at 1.800.645.3733 or http://www.cvoptical.com/ContactUs.htm. For more information on ClearVision Optical and its brand portfolio, please visit www.cvoptical.com

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About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or like us on Facebook www.facebook.com/clearvisionoptical to stay connected to the latest ClearVision news.

ClearVision Expands Popular Global Fit Collection

FOR IMMEDIATE RELEASE                                                                                           

Contact: Sheila Haile, ClearVision Optical

P: 631.787.1660

Hauppauge, NY – September 2012 – Eyewear industry leader ClearVision Optical expands its popular GLOBAL FIT collection with new releases, appealing to an even broader audience. The immense growth of the GLOBALFIT collection is evidence of ClearVision’s continued commitment to helping customers reach today’s consumers through innovative product design.

ClearVision’s product design team has done extensive research into the GLOBAL FIT audience. Eye shapes are based on what’s popular with this audience, and skin tones are taken into consideration. Intricate designs like chain links, enamel-coated feathers and striated color add richness, depth and dimension to each design. There is no other niche collection offering this much variety. 

ClearVision Optical’s GLOBAL FIT eyewear is a collection of adjustable frames created for individuals with narrow or lower nose bridges and flatter facial structures. This chic collection is the answer for those desiring today’s styles with a more “customized” fit. The expanded collection meets the needs of an even broader audience with colors, eye shapes and designs that flatter many different skin tones, including vibrant red, black and gold colors; bold, brushed gold logo accents; hidden animal prints and jewelry-inspired, artful piercings and patterns. Each GLOBAL FIT design also offers:

·         Gooseneck nose pad arms that adjust two ways

·         Longer, bowed temples and flatter base curve for a comfortable, secure fit

·         Nose pads for less slipping

“Style should never be sacrificed for function,” says Jennifer Coppel, ClearVision’s Manager of Product Design & Development.  “Women want glamorous frames suited to their personal style, and those who are harder to fit due to flatter bridges or higher cheekbones are easily accommodated with our GLOBAL FIT collection.”

New to the collection:

·         BCBGMAXAZRIA CRISTINA offers a bold, trendy look with a wire frame featuring a narrow front and oval eye shape that flatters all ages. For the woman who likes to make a beautifully bold statement, a bracelet-inspired open-link metal temple features the BCBG butterfly icon inset with color crystals. Cristina is available in skin-tone flattering colors of wine and brown.

·         Stylish and glamorous, BCBGMAXAZRIA AYANA takes style and wear-ability to new heights as a fashion-forward addition to our Global Fit Collection. This light, thin and airy, full metal designer-inspired frame features three repeating logos at the temple and forked end pieces, creating a multi-dimensional jewelry-inspired feel. Fashionable perfection is added through luminous material with metallic flecks for a modern-looking sheen. Spring hinges and bowed temples provide a personalized fit. Ayana is available in black and sand.

·         Fashionable flair with studded styling is on-trend with BCBGMAXAZRIA RHIANNON Global Fit frames. This new acetate model boasts a glamorous square shape with a tooled metal BCBG logo and studs at the temples. The luminous patterning is inspired by BCBG’s dress and sweater designs with colors like black, red and silver.

·         BCBGMAXAZRIA JORDANA is style savvy with a marriage of retro and modern fashion for a vintage appeal. This full acetate frame features a deep, round eye shape with a rim of handset genuine crystals in contemporary tonal colors. With a beautifully unique fade that is popular this season, Jordana is available in black, tortoise and plum horn.

Featured, top to bottom: BCBGMAXAZRIA Cristina GF, BCBGMAXAZRIA Rhiannon GF

To learn more about our GLOBAL FIT collection, contact a ClearVisionSales Consultant or call 1.800.645.3733.

For more information on ClearVision Optical and its portfolio of brands, visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or like us on Facebook www.facebook.com/clearvisionoptical to stay connected to the latest ClearVision news.

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ClearVision Goes to Camp

FOR IMMEDIATE RELEASE                                                                     

Contact: Sheila Haile 

ClearVision Optical

P: 631.787.1660

Hauppauge, NY – August 2012 – Eyewear industry leader ClearVision Optical recently participated in Camp Day at Sid Jacobson Jewish Community Center’s Camp Kehilla as part of the internship program’s philanthropic outreach.

For the 3rd consecutive year, ClearVision’s summer interns participated in this day of fun and festivities. Camp Kehilla, located at the Henry Kaufman campgrounds in Wheatley Heights, NY, provides social/recreational camping activities for high functioning children and teens with special needs and disorders, and other developmental disabilities.  

“We find that Camp Kehilla is the highlight for many of our summer interns,” said Jennifer Trakhtenberg, ClearVision’s Senior Talent Leader. “They’re able to take the skills they learn in the office, such as flexibility, creativity, and leadership, and use them to mentor the younger generation. The day also exemplifies the CV Way – having a positive impact on our community and making each day better for someone else. We were thrilled to return to Camp Kehilla again this summer.”

The interns prepared and facilitated all of the activities for the young campers, which included a water balloon toss, a mummy wrap, relay race games, and bubbles galore.

A considerable part of ClearVision’s year-round intern program is to support the company’s philanthropic outreach. Initiatives include volunteering for ClearVision’s annual Healthy Snack Sale and Employee Garage Sale, which have helped raise over $1,100 for The Harry Chapin Food Bank/ Long Island Cares, Inc., this year. Interns also created a food basket that was donated to LI Cares during the Thanksgiving season.

For more information on ClearVision’s unique internship program, please visit www.cvoptical.com or visit us on Facebook - www.facebook.com/clearvisionoptical.

About Sid Jacobson Jewish Community Center’s Camp Kehilla

Sid Jacobson Jewish Community Center’s Camp Kehilla is a day camp program for special needs children and teens. Located at Henry Kaufman campgrounds in Wheatley Heights, NY, the camp provides social/recreational camping activities for high functioning children/teens with special needs, including but not limited to those with: autism spectrum disorders, communication disorders, ADHD, emotional/behavioral disorders, Down syndrome, and other developmental disabilities.

About ClearVision

Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

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