Friday, September 21, 2012

ClearVision Introduces New Pediatric Eyewear Collection

For Immediate Release                                                                                 
Contact:  Sheila Haile
ClearVision Optical
P: 631.787.1660

Hauppauge, NY – A leading provider of pediatric eyewear for nearly 25 years, ClearVision Optical introduces the Dilli Dalli™ pediatric eyewear collection.  A natural extension of ClearVision’s current kids’ collection, Dilli Dalli eyewear offers fashion, function, and durability through its integration of advanced IntelliFlex™ technology. 

The introduction of Dilli Dalli eyewear reinforces ClearVision’s commitment to meeting the needs of the pediatric eyewear market.  Delivering comfort, style, and a precise fit, Dilli Dalli eyewear revolutionizes the world of pediatric eyewear with its technologically advanced IntelliFlex multi-action spring hinge.  Offering the ability to flex both vertically and horizontally, the IntelliFlex hinge can “spring” back to its original adjustment, providing unique flexibility and greater durability to the Dilli Dalli frames. The result is safe, functional eyewear with a minimized need for frequent replacement.

Dilli Dalli launches with 6 fashionable designs; 1 for boys, 1 for girls, and 4 unisex models, each featuring playful temple motifs like cars, ladybugs, camouflage and butterflies.  A fashionable, soft- to-vibrant color palette including lilac, denim, pink, and brown, is flattering to young faces.  Each eye shape was designed to accommodate multi-focal lenses.

Specially-designed nose pads, containing anti-corrosive inserts to protect the delicate skin on patients’ noses, are designed with curve edges to provide comfort. Constructed of high quality, medical-grade hypoallergenic PVC materials, nose pads are placed lower on the bridge so children’s eyes are better centered. Frame temples have a slight bow to fit the natural curve of smaller heads.  In addition, temples are interchangeable between certain models, providing more color and design options per style.  Constructed with FDA-approved materials, each Dilli Dalli frame meets CPSIA standards for lead and phthalates.

“Dilli Dalli fulfills the need in the pediatric marketplace for fashionable and functional eyewear that is also priced at a value,” says Pam Elfreich, Dilli Dalli’s Brand Manager and children’s eyewear designer for more than 12 years.  “Truly a patient-driven collection, Dilli Dalli fulfills demands of our smallest customers, their parents, and eye care professionals through its comfortable, custom designs and advanced IntelliFlex™ technology. Dilli Dalli is our gift to these customers, and our commitment to providing a positive experience is what sets it apart from other collections.”

A team of ClearVision product designers spent months consulting with pediatric optometrists, pediatricians, eyecare professionals and parents to determine critical features paramount to the design structure and precision fit.  The evolution of the pediatric marketplace was thoroughly examined in terms of both head shape and size, to better accommodate today’s patient.

ClearVision will be launching a series of merchandising products to further promote the collection, including custom-designed dispensing trays, brand ids, and counter cards.

To learn more about the Dilli Dalli pediatric collection, please contact a ClearVision Sales Consultant at 1.800.645.3733 or For more information on ClearVision Optical and its brand portfolio, please visit


About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit or like us on Facebook to stay connected to the latest ClearVision news.

No comments:

Post a Comment