For Immediate Release
Contact: Sheila Haile
ClearVision Optical
P: 631.787.1660
Hauppauge, NY – A leading provider of pediatric
eyewear for nearly 25 years, ClearVision Optical introduces the Dilli Dalli™
pediatric eyewear collection. A natural
extension of ClearVision’s current kids’ collection, Dilli Dalli eyewear offers
fashion, function, and durability through its integration of advanced
IntelliFlex™ technology.
The introduction of Dilli Dalli eyewear reinforces
ClearVision’s commitment to meeting the needs of the pediatric eyewear market. Delivering comfort, style, and a precise fit, Dilli
Dalli eyewear revolutionizes the world of pediatric eyewear with its technologically
advanced IntelliFlex multi-action spring hinge.
Offering the ability to flex both vertically and horizontally, the IntelliFlex hinge can “spring” back to its
original adjustment, providing unique flexibility and greater durability to the
Dilli Dalli frames. The result is safe, functional eyewear with a minimized
need for frequent replacement.
Dilli Dalli launches with 6 fashionable designs; 1 for boys,
1 for girls, and 4 unisex models, each featuring playful temple motifs like
cars, ladybugs, camouflage and butterflies.
A fashionable, soft- to-vibrant color palette including lilac, denim,
pink, and brown, is flattering to young faces.
Each eye shape was designed to accommodate multi-focal lenses.
Specially-designed
nose pads, containing anti-corrosive inserts to protect the delicate skin on
patients’ noses, are designed with curve edges to provide comfort. Constructed
of high quality, medical-grade hypoallergenic PVC materials, nose pads are placed
lower on the bridge so children’s eyes are better centered. Frame temples have
a slight bow to fit the natural curve of smaller heads. In addition, temples are interchangeable
between certain models, providing more color and design options per style. Constructed with FDA-approved materials, each
Dilli Dalli frame meets CPSIA standards for lead and phthalates.
“Dilli
Dalli fulfills the need in the pediatric marketplace for fashionable and
functional eyewear that is also priced at a value,” says Pam Elfreich, Dilli
Dalli’s Brand Manager and children’s eyewear designer for more than 12 years. “Truly a patient-driven collection, Dilli
Dalli fulfills demands of our smallest customers, their parents, and eye care
professionals through its comfortable, custom designs and advanced IntelliFlex™
technology. Dilli Dalli is our gift to these
customers, and our commitment to providing a positive experience is what sets it
apart from other collections.”
A team of ClearVision product designers spent months
consulting with pediatric optometrists, pediatricians, eyecare professionals
and parents to determine critical features paramount to the design structure
and precision fit. The evolution of the pediatric
marketplace was thoroughly examined in terms of both head shape and size, to better
accommodate today’s patient.
ClearVision will be launching a series of merchandising
products to further promote the collection, including custom-designed
dispensing trays, brand ids, and counter cards.
To learn more about the Dilli Dalli pediatric
collection, please contact a ClearVision Sales Consultant at 1.800.645.3733 or http://www.cvoptical.com/ContactUs.htm. For more information on ClearVision Optical and its brand portfolio, please
visit www.cvoptical.com
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About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning
leader in the optical industry, designing and distributing eyewear and sunwear
for top brands, such as BCBGMAXAZRIA,
Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and
Fisher-Price®.
ClearVision’s house brands include ClearVision Collection,
Junction City
Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision
is headquartered in Hauppauge, New York and has more than 250 associates
throughout the U.S. ClearVision’s collections are distributed throughout North
America and 20 countries around the globe. To learn more about
ClearVision Optical, visit www.cvoptical.com
or like us on Facebook www.facebook.com/clearvisionoptical
to stay connected to the latest ClearVision news.
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