Tuesday, September 10, 2013

BCBGMAXAZRIA’s Bold New Direction

Contact: Alida Almonte

Hauppauge, NY – September 2013BCBGMAXAZRIA continues its new design direction as it reveals its Fall 2013 release with an assortment of tailored chic, weekend casual, and glam night-on-the-town styles.  The design inspiration was drawn from the brand’s DNA; focusing on today’s modern woman. The fall release infuses the iconic stud bar hardware found in the brand’s lifestyle products, further aligning the eyewear collection with the brand.

Expect to see a vibrant color palette of blue, red and purple in designs that range from powerful statement-makers to classic, confident styles.  Additionally, BCBGMAXAZRIA’s continued emphasis on fit, construction, and fabrication is reflected in features such as directional silhouettes and elevated materials.

Following is a selection of the key ophthalmic styles that join the BCBGMAXAZRIA collection this Fall:

BCBGMAXAZRIA Annalisa: A powerful statement for every trendsetter, BCBGMAXAZRIA Annalisa is a full acetate knockout featuring a fashion forward, cat eye rectangular eye shape. Inspired by beautiful BCBG apparel and today’s colorblocking trends, Annalisa’s rich materials and con
trasting temples enhance its glam factor. Available in Black Tortoise, Navy Multi, and Brown.
BCBGMAXAXRIA Celeste: BCBGMAXAZRIA Celeste’s lightweight, flat metal wayfarer is heavy on style. This retro inspired frame is modernized through a fashion forward stud bar design on its temporal edges. The rich & colorful temple materials make Celeste a standout beauty. Available in Black, Blue Slate, and Wine.
BCBGMAXAZRIA Melinda: All about color! Inspired by the BCBGMAXAZRIA neon color palettes, the chameleonesque full acetate spec features a classic rectangle eye shape, colorful translucent materials, and florescent colors that change with each angle.  The multicolored peeper, on trend for the Fall season, also features the BCBGMAXAZRIA iconic stud bar for a complete fashion forward, futuristic look.  Available in Amethyst, Blush, and Champagne. 

As an added bonus, ClearVision customers who purchase 6 BCBGMAXAZRIA frames through October 31, 2013 will receive 2 complimentary frames and a beautiful 3-piece BCBGMAXAZRIA display to help showcase the frames in their dispensary.  
To see the full BCBGMAXAZRIA eyewear collection visit http://www.cvoptical.com/OurBrands/BCBG_h.html. For more information contact a ClearVision Optical Sales Consultant, or call 1.800.645.3733.  Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.


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