Hauppauge, NY – October 2012 –Eyewear industry leader ClearVisionOptical launches their new blog, ClearNation Exchange, an optical industry resource providing information on ClearVision products, brands, and industry news.
A re-launch of the company’s successful ClearNation e-newsletter, the ClearNation Exchange blog development was a natural progression for the monthly publication. With a solid following and readership as well as high click through rates, ClearNation is already known as a valuable resource for information on a variety of news from ClearVision, including new releases, programs, specials, and social media. ClearNationExchange will continue to offer the same great information, but provide a more interactive experience for the reader.
The blog will offer some new concepts as well, providing further insight into ClearVision’s product and design inspiration. An image gallery will feature creative photography of new product releases featured on the blog. Also, details on trends and materials related to each product release will be discussed. Guest bloggers will be occasionally featured to communicate relevant business information. Lastly, the blog promises to provide direct access to the founders of the company, including “Peter’s Monday Morning Mojos,” weekly musings by ClearVision EVP, Peter Friedfeld.
For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical.
“Moving our newsletter to a blog format allows us to provide an open dialogue and 24/7 connection to our audience while reinforcing and promoting the ClearVision brand,” says Sheila Haile, ClearVision’s Manager of Marketing and Creative Services. “We always strive to reach our customers in forward-thinking, creative ways that maintain a partnership aspect, and ClearNation Exchange is the next step.”