FOR IMMEDIATE RELEASE
Contact: Alida Almonte
Hauppauge, NY – June 2013 – Eyewear industry leader ClearVision Optical introduces a fresh new look and new name for its eyewear industry blog: ClearVision Blog.
Formerly ClearNation Exchange, ClearVision Blog is a refresh of the company’s existing blog format, providing an easily identifiable name and a more current, streamlined design. While it includes new features such as a “customer service”-oriented Q &A, as well as a hub for press releases and clippings, ClearVision Blog continues to provide eyecare professionals with noteworthy product and brand information, industry news, business tips, eyewear and fashion trends, and random insights.
“Capitalizing on the latest digital content platforms and strategies, we decided to refresh and refine the design in an effort to remain current while continuing to meet our customers’ needs in today’s fast paced marketplace,” says Sheila Haile, ClearVision’s Manager of Marketing and Creative Services. “It’s a relevant source of information provided in a colorful, fresh, reader-friendly format. Plus, the renaming of our blog goes hand in hand with the design approach – clean and simple. We want people to easily find us, and there’s no question as to what ClearVision Blog represents.”
ClearVision Blog also includes:
· Ask Our Optician: An online “customer service” vehicle, this column provides a forum for ECPs and staff to pose optical-related questions, answered by ClearVision’s resident optician
· Press: This new column features trade and consumer media clips showcasing ClearVision news and product information.
· Subscribe: Subscribers will automatically be sent email updates when new content is posted, providing another means to stay connected.
ClearVision Blog can be found at www.clearvisionblog.com
To learn more about ClearVision Optical and its brands visit http://www.cvoptical.com, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout
North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.