Contact: Alida Almonte
Hauppauge, NY – May 2013 – Voted #1 for kids brands*, ClearVision Optical offers the widest range of kids’ brands available from one company.
In 2013, the ClearVision Kids Collection offers 40+ designs, including more tween styles than ever, meeting every eyewear need for kids from 0-16. The collection now includes edgier designs in plastics and flat metal, and more color infused and architectural styles to reflect more adult styling. Inspired by current trends in kids and tween clothing and sneakers, the collection will please even your most fashionable young patients!
After surveying its customers and a marketplace evaluation, ClearVision expanded its kid’s collections to include frames appropriate for the teen and tween marketplace. Adding more mature styles into its Op kids, Jessica McClintock for Girls and IZOD Boys collections gives ECP’s a wider scope of frames for its customers! Also included in this year’s program is Op, the popular surfer brand, and Junction City, ClearVision’s fashion-value private label brand.
Following is a look into the all inclusive ClearVision Kids collection:
Dilli Dalli (newborn – 3): Driven by the needs of our littlest customers, their parents, and eye care professionals, the Dilli Dalli eyewear collection represents ClearVision’s dedication to the pediatric eyewear market. The 6 designs address proper, precise fit in terms of the nose pads, end pieces, bridge, temple curve and temple lengths. Dilli Dalli’s IntelliFlex™ multi-action spring hinge is designed with the ability to flex both vertically and horizontally, offering unique flexibility and greater durability to the Dilli Dalli frames.
Jessica McClintock Girls (ages 3 – 12): The Jessica McClintock Eyewear for Girls Collection offers feminine designs in soft colorations for young girls with a twist of attitude. The new release picks up where Dilli Dalli leaves off offering adorably cute to pretty frames for toddlers transitioning into preschoolers, and beyond. Expect to see cool butterfly shapes, bilaminate and trilaminate finishes, and mosaic-like temple designs in flat metals, acetate, and metal combo styles.
Op Kids (ages 6 – 14): The Op eyewear collection offers a fresh selection of cool shapes and modern styles splashed with a beach-and-board short vibe for kids and tweens ages 6 – 14. The latest release translates the brand’s sporty, surf-and-skate attitude into colorful, highly patterned designs – 6 for girls, 5 for boys – all inspired by today’s fashion trends. The collection’s nod to modern teen-to-adult styling appeals to today’s kids and tweens who want to look more grown up!
Op (ages 14-16): Op eyewear includes new teen styles for the 14-16 eyewear enthusiast! The collection’s hip, wavelike piercings and beachwear-inspired patterns light up youthful faces with colorful fades, colorblocking accents, and juicy translucents, in both acetate and metal.
IZOD Boys (ages 6 – 12): The IZOD Boys collection offers fashion forward eyewear for kids and tweens ages 6 to 14, featuring sport-infused, and all American-designs. The latest release emulates the style direction of the IZOD men’s collection taking youthful spin with a fresh pop of color and on-trend retro eye shapes. Memory metal bridges and rubberized temples provide durability and comfort. It’s a perfect lifestyle fit for today’s young IZOD customer.
Junction City (ages 14 – 16): Designed for teen go-getters who aren’t afraid to push the style envelope with their specs, Junction City’s designs pack a lot of punch into this private label collection. For teen girls, apparel-inspired piercings, funky temples, vivid, colorful patterns and youthful front shapes let them put their best face forward. For teen boys, minimalist, clean looks such as semi rimless frames in earth tone colorations are taken to a new dimension through architectural – to industrial-inspired temple piercings.
To see the entire 2013 ClearVision Kids collection, speak to a ClearVision Sales Consultant by calling 800.645.3733, or visit cvoptical.com.
*Jobson Viewpoint Survey, winter 2012