FOR IMMEDIATE RELEASE
Contact: Alida Almonte
Hauppauge, NY – April 2013 – Eyewear industry leader ClearVision Optical launches into mobile marketing with a new text messaging campaign, providing customers with exclusive content and special offers.
As part of its consistent effort to quickly respond to market demands, ClearVision’s Marketing team added a mobile strategy to its already successful integrated marketing philosophy. The addition of text messaging enables ClearVision to reinforce its value positioning through an additional channel and increase customer engagement in a new way.
“The way we communicate in business continues to evolve,” said Sheila Haile, ClearVision’s Marketing and Creative Services Manager. “With over four billion mobile phones in use, I am optimistic that including mobile into our strategy will support the needs of our customers and provide a new method for fast, direct communication to them. Our goal is to increase engagement with valuable content through all of our marketing channels. Text messaging allows us to do that in a direct manner.”
ClearVision’s evolving mobile program was developed with customers in mind, utilizing the speed and brevity of text messaging to drive customers to exclusive content that will further enhance their experience with the company and its licensed brands.
To learn more about ClearVision Optical’s brands visit http://www.cvoptical.com, contact a ClearVisionSales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.
About ClearVision Optical
Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, MarcEcko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.