Wednesday, July 25, 2012

BCBGMAXAZRIA and ClearVision Optical to Raise Funds and Awareness for Susan G. Komen for the Cure® with “Courage”

Contact: Sheila Haile, ClearVision Optical  631.787.1660

New York, NY – June 2012 – For the sixth consecutive year, BCBGMAXAZRIA and its licensee, ClearVision Optical, will partner to create a pair of cause-related, limited edition sunglasses to raise funds for Susan G. Komen for the Cure®. This year’s spectacular design—Courage—will have a suggested retail price of $89, with 20 percent of the retail sales from each pair sold being donated to Susan G. Komen for the Cure®, with a guaranteed minimum donation of $25,000.

Since their partnership began, this compassionate duo has raised over $400,000 for Susan G. Komen. Due to its success, the partnership felt compelled once again to keep the effort alive by developing this year’s design, Courage. Passionate about raising awareness for this cause, both BCBGMAXAZRIA and ClearVision Optical believe their efforts bring us another step closer to finding the cures for breast cancer.

Eyecare professionals who purchase the dazzling Courage frame for their dispensary will not only be providing their customers with beautifully designed, high-quality sunglasses, but will also be sharing in the opportunity to truly give back. Courage captures the heroic strength of breast cancer survivors and embodies their courage to fight. 

From September 2012 through August 2013, each BCBGMAXAZRIA Courage sold will raise money and awareness for the fight against breast cancer. The limited edition BCBGMAXAZRIA Courage is a bold, triple laminate acetate sunglass style featuring a dramatic square shape and a gorgeous two-tone color design. The frame features a metal BCBGMAXAZRIA icon encrusted with brilliant crystals on the temple. Inside the left temple is the signature Komen Running Ribbon and the word Courage, elegantly symbolizing support for breast cancer research and awareness.

Complimentary with each BCBGMAXAZRIA Courage purchase is a black hard case featuring a black interior embossed with the signature Komen Running Ribbon. The sunglasses are available in two color choices: black laminate (with a pink interior) and magenta (with a pale lilac interior).

BCBGMAXAZRIAGROUP founder, designer, chairman and CEO Max Azria explained his passion for the Courage: “I’m honored to share an ongoing partnership with Susan G. Komen for the Cure® and ClearVision Optical. We’re passionate about raising awareness for this cause and hope that our efforts bring us another step closer to finding the cures for breast cancer.”

ClearVision Optical president David Friedfeld adds, “We are honored to share an ongoing partnership with Susan G. Komen for the Cure® and BCBGMAXAZRIA, as well as with customers who actively support our efforts to help in this cause. Every Courage purchase is a fantastic contribution to help the fight against breast cancer. This year, we are proud to give customers Courage to make a change.”

Independent optical retailers interested in ordering these limited edition sunglasses may contact ClearVision’s Customer Care Department at 800.645.3733. 

About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer. Today, Susan G. Komen for the Cure® works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 50 countries. Visit Connect with us on Facebook and Twitter.

BCBGMAXAZRIAGROUP designs, develops, produces and markets complete collections of women’s ready-to-wear fashions and accessories, each known for being at the forefront of creativity, quality and style. The company is one of the worldwide leaders in ready-to-wear, encompassing a portfolio of nine brands that includes BCBGMAXAZRIA, Hervé Léger by Max Azria, BCBGeneration, and Max and Cleo, plus a retail and wholesale network that includes more than 13,500 points of sale throughout the world. For more information, visit

About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, Izod, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York, and has more than 250 associates throughout the US. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit or join us on Facebook at and stay updated on all the latest ClearVision news.

From September 1, 2012 through August 31, 2013, BCBG and CVO shall donate to Komen 20% of the retail sales price of each product sold, with an aggregate guaranteed minimum donation of $25,000.

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