FOR IMMEDIATE RELEASE
Contact: Jennifer Fiorenza, ClearVision Optical, 631.787.1764 firstname.lastname@example.org
Hauppauge, NY – February 2012 – Eyewear industry leader ClearVision Optical and BCBGMAXAZRIA launch the much- anticipated BCBGMAXAZRIA consumer optical website
As part of ClearVision’s ongoing digital marketing strategy, the development of the site represents a step towards national-level engagement of its brands among consumers, while driving traffic into ECPs that carry the brand.
The goal of the beautiful, user-friendly website is to increase awareness of the optical collection to the BCBGMAXAZRIA consumer, while meeting growing consumer demand for fashionable and stylish eyewear. Well positioned within BCBGMAXAZRIA’s national web presence and designed to reflect the brand’s DNA, bcbgmaxazriaeyewear.com allows consumers to browse the entire collection of optical and suns by frame name, color, shape, and material. In addition to the on trend eyewear, the site also features a glimpse of the collection’s creative inspiration through its highly designed “Our Inspiration” pages. Showcasing the collection’s signature design elements and current trends gives the BCBGMAXAZRIA consumer a true feel for the eyewear collection and the brand. Additionally, the website includes a Google Map store locator – a key feature that provides the BCBGMAXAZRIA consumer with a direct link to the nearest optical retailers selling BCBGMAXAZRIA eyewear.
“This exciting partnership provides ClearVision with an extraordinary opportunity to direct BCBGMAXAZRIA consumers to our loyal ECPs,” says Peter Friedfeld, ClearVision’s Executive Vice President. “This year long commitment results in a site that truly reflects the brand and reinforces ClearVision’s enduring digital strategy.”
The site is available at bcbgmaxazriaeyewear.com and is reachable via BCBGRunway.com and BCBG.com.
To promote the optical consumer site, BCBGMAXAZRIA is launching a strategic social media campaign. This includes a series of social media posts to Facebook and Twitter; dedicated eyewear e-blasts to BCBG consumers; and spotlights on Lubov Azria’s Bon Chic blog. Two interactive contests are also planned for the coming months.
To learn more about the BCBGMAXAZRIA Collection, please contact a ClearVision Sales Consultant or call 1.800.645.3733.
For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.
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