ClearVision Delivers Kids' Retail Strategies & Marketing Tactics

FOR IMMEDIATE RELEASE  
Contact: Sheila Haile, ClearVision Optical  631.787.1660
shaile@cvoptical.com

Hauppauge, NY – July 11, 2012 – Renowned for providing customers with tools to help grow their practices, ClearVision Optical introduces Success in the Kids Business, a comprehensive 4-part training video series that guides eye care professionals in their kids’ business growth efforts.

Created by ClearVision Optical, the series of 4 short videos delivers an educational opportunity in an easy-to-view format.  Providing strategies, testimonials, statistics and insights into how ECPs can succeed in the kids business, the series is available at www.cvoptical.com/kidsbiz. The series launches with an introduction to ClearVision’s 2012 kids collection. Subsequent videos will be released throughout the summer.

Video 2 explains how to create a frame board that appeals to today’s young consumer.  Guidelines for selecting kids frames based on as frame materials, styles, colors, and shapes, as well as the optimal number of frames to carry and best times to refresh their selections, are included.  Video 3 focuses on business strategies, providing tools for retail success. With experts tips and stats on consumer buying habits, this video is geared towards gaining a strategic advantage. Video 4 highlights merchandising strategies and those concepts that can be easily incorporated into a practice.

“Whether ECPs are already in the kids’ business or are considering entering this profitable arena, the more they know about the overall kids’ marketplace, the more successful they will be,” says Sheila Haile, ClearVision’s Manager of Marketing & Creative Services. “Our Success in the Kids Business video series provides ECPs with a clear understanding of how to better serve this audience.  The videos are a great opportunity to teach the dispensary staff about kids business as well!”

ClearVision’s exclusive Success in the Kids Business videos can be viewed at www.cvoptical.com/kidsbiz and www.cvoptical.com. Supporting white papers will be available for Videos 2-4, providing further details for each topic presented.

To learn more about the ClearVision kids’ collection, contact a ClearVision Sales Consultant at 1.800.645.3733 or http://www.cvoptical.com/ContactUs.htm. For more information on ClearVision Optical and its brand portfolio, visit www.cvoptical.com or join us on Facebook at www.facebook.com/clearvisionoptical.

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. 

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