Op Goes Back to its Roots for its Spring/Summer 2012 Marketing Campaign!

FOR IMMEDIATE RELEASE  
Contact: Sheila Haile, ClearVision Optical  631.787.1660
shaile@cvoptical.com

Hauppauge, NY – May 2012 – ClearVision Optical’s licensor Op goes back to its roots – Venice Beach, California -- for its Spring/Summer 2012 marketing campaign!

The “Venice Beach Heat” campaign features actresses Sarah Hyland of the ABC hit show Modern Family and Ashley Tisdale of the High School Musical trilogy, along with actors Matt Lanter of The CW’s 90210 and Austin Stowell of Dolphin Tale. The national multimedia marketing campaign debuts in May issues of fashion, lifestyle and entertainment magazines, as well as outdoor and online at www.op.com.   

The campaign is quintessential Op: a group of friends - Ashley, Sarah, Matt and Austin - enjoy a carefree, summer beach day filled with roller-skating, skate boarding, ice cream cones and more.  In conjunction, ClearVision will be offering fresh, new in-store POP to support the Op optical collection – coming late spring!

Getting its start as a surfboard brand, Op evolved into a lifestyle clothing line for fashion - both in and out of waves.  The Op eyewear collection offers a youthful selection of cool shapes and styles for both men and women. The newest looks feature a colorful splash of new techniques and contrasting textures for fun in the sun.

To learn more about the “totally chill” Op collection or to bring the latest styles to your dispensary, please contact a ClearVision Sales Consultant or call 1.800.645.3733. 

For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or join us Facebook community, www.facebook.com/clearvisionoptical and stay updated on all the latest ClearVision news.

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Op Spring 2012 Counter Card