ClearVision Optical Holds Garage Sale to Benefit the Harry Chapin Food Bank

FOR IMMEDIATE RELEASE  
Contact: Sheila Haile, ClearVision Optical  631.787.1660
shaile@cvoptical.com

Hauppauge, NY − July 2012  - Optical industry leader ClearVision Optical hosts its 3rd annual Employee Garage Sale/Bake Sale on Friday, August 3 at its Hauppauge headquarters.

The sale, which will offer an assortment of donated items from ClearVision employees, will be held in front of the building. Sale items include handbags, clothing, designer sunglasses, housewares, toys, and more. Food and refreshments, as well as free balloon animals and face painting, will be available.

One hundred percent of the afternoon’s proceeds will be donated to the Harry Chapin Food Bank at Long Island Cares, a food bank that responds to the immediate needs of hungry Long Islanders through the provision of emergency food. At last year’s Garage Sale, ClearVision raised close to $800 for Long Island Cares in just a few short hours.

The Employee Garage Sale/Bake Sale efforts are headed by “ClearVision Cares,” ClearVision’s philanthropic team of dedicated employees.  Established in 2009, ClearVision Cares meets regularly to create new and innovative ways to give back both locally and nationally.

ClearVision is located at 425 Rabro Drive, Suite #2 in Hauppauge. Directions follow.

For more information, please visit www.cvoptical.com or visit us on Facebook - www.facebook.com/clearvisionoptical

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

Directions to ClearVision Optical:

Heading East:
From the Long Island Expressway:Take Exit 56 toward Smithtown/Islip/NY-111; merge onto Express Dr. S/Long Island Expressway South Service Road; Turn left onto Wheeler Road; Turn right onto Rabro Drive; continue till the end of the drive. You will arrive at the ClearVision Optical parking lot. Destination will be on the left.

From the Northern State Parkway:Take the Northern State Parkway till the end and merge onto 454 (Veterans Memorial Hwy.) East; Bear left at the intersection of 347 and 454, and continue on 454; Make a right onto 111 (Wheeler Road); Make a left onto Rabro Drive; continue till the end of the drive. You will arrive at the ClearVision Optical parking lot. Destination will be on the left.

Heading West:

From the Long Island Expressway:Take Exit 56 toward NY-111/Islip/Smithtown; merge onto Long Island Expressway North Service Road; Turn right onto Wheeler Road; Turn right onto Rabro Drive; continue till the end of the drive. You will arrive at the ClearVision Optical parking lot. Destination will be on the left.

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ClearVision Delivers Kids' Retail Strategies & Marketing Tactics

FOR IMMEDIATE RELEASE  
Contact: Sheila Haile, ClearVision Optical  631.787.1660
shaile@cvoptical.com

Hauppauge, NY – July 11, 2012 – Renowned for providing customers with tools to help grow their practices, ClearVision Optical introduces Success in the Kids Business, a comprehensive 4-part training video series that guides eye care professionals in their kids’ business growth efforts.

Created by ClearVision Optical, the series of 4 short videos delivers an educational opportunity in an easy-to-view format.  Providing strategies, testimonials, statistics and insights into how ECPs can succeed in the kids business, the series is available at www.cvoptical.com/kidsbiz. The series launches with an introduction to ClearVision’s 2012 kids collection. Subsequent videos will be released throughout the summer.

Video 2 explains how to create a frame board that appeals to today’s young consumer.  Guidelines for selecting kids frames based on as frame materials, styles, colors, and shapes, as well as the optimal number of frames to carry and best times to refresh their selections, are included.  Video 3 focuses on business strategies, providing tools for retail success. With experts tips and stats on consumer buying habits, this video is geared towards gaining a strategic advantage. Video 4 highlights merchandising strategies and those concepts that can be easily incorporated into a practice.

“Whether ECPs are already in the kids’ business or are considering entering this profitable arena, the more they know about the overall kids’ marketplace, the more successful they will be,” says Sheila Haile, ClearVision’s Manager of Marketing & Creative Services. “Our Success in the Kids Business video series provides ECPs with a clear understanding of how to better serve this audience.  The videos are a great opportunity to teach the dispensary staff about kids business as well!”

ClearVision’s exclusive Success in the Kids Business videos can be viewed at www.cvoptical.com/kidsbiz and www.cvoptical.com. Supporting white papers will be available for Videos 2-4, providing further details for each topic presented.

To learn more about the ClearVision kids’ collection, contact a ClearVision Sales Consultant at 1.800.645.3733 or http://www.cvoptical.com/ContactUs.htm. For more information on ClearVision Optical and its brand portfolio, visit www.cvoptical.com or join us on Facebook at www.facebook.com/clearvisionoptical.

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. 

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ClearVision Hosts Fourth Annual Wellness Week

FOR IMMEDIATE RELEASE  

Contact: Sheila Haile, ClearVision Optical  631.787.1660
shaile@cvoptical.com

Hauppauge, NY – July 2012 –   Eyewear industry leader ClearVision Optical offers its employees a healthy dose of wellness—including a Spa Spectacular—during the company’s fourth annual Wellness Week.

Recently named the “Best Healthy Workplace of the Year” in The New York Enterprise Report’s 2011 Small Business Awards, ClearVision hosts Wellness Week each year to reinforce its priority of keeping employees healthy —emotionally, physically, and financially.

“Part of ClearVision’s culture is to heavily invest into the wellness of our employees, and we strive to make a positive influence on their lives and well-being,” says Jennifer Trakhtenberg, ClearVision’s Senior Talent Leader.  “Wellness Week provides valuable physical, emotional and financial wellness resources, presented in a fun and caring manner that makes the work experience and atmosphere both satisfying and gratifying. By giving employees the tools they need to make healthy choices reflective of their own lifestyles, we’re helping them generate a positive energy that will carry into their work and personal lives.”

Beginning Monday, July 16, ClearVision  devotes a full week to motivating employees to improve their health and make better lifestyle choices. Highlights include a Spa Spectacular, an afternoon devoted to relaxing activities such as massage, Reiki, and acupuncture sessions, for which employees sign up beforehand. Seminars held by local wellness specialists are also offered throughout the week, including:

• Eating for Energy: a nutrition seminar offering a holistic approach to wellness; participants learn how food fuels the body, as well as easy recipes to make at home.
•  Tea Sampling: an interactive seminar illustrating the many benefits of tea as an antioxidant and healing remedy.
• Stress Management: a discussion of the effects stress has on the body and mind, this seminar provides tips on how to manage stress, and ways to create a work-life balance.

In addition, a Wellness Fair features vendors discussing topics such as heart health and stroke prevention, fitness instruction, and more. Prizes are given to wellness session participants, and all employees receive wellness gifts each morning.

ClearVision is a past recipient of the “Health Care Hero” award from Long Island Business News for its efforts in creating a healthy workplace environment. The company also has an active Walking Club, and has hosted on onsite Weight Watchers program.  

For more information, please visit www.cvoptical.com or visit us on Facebook - www.facebook.com/clearvisionoptical

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing

eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut& Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

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BCBGMAXAZRIA and ClearVision Optical to Raise Funds and Awareness for Susan G. Komen for the Cure® with “Courage”

FOR IMMEDIATE RELEASE  
Contact: Sheila Haile, ClearVision Optical  631.787.1660
shaile@cvoptical.com

New York, NY – June 2012 – For the sixth consecutive year, BCBGMAXAZRIA and its licensee, ClearVision Optical, will partner to create a pair of cause-related, limited edition sunglasses to raise funds for Susan G. Komen for the Cure^®. This year’s spectacular design—Courage—will have a suggested retail price of $89, with 20 percent of the retail sales from each pair sold being donated to Susan G. Komen for the Cure^®, with a guaranteed minimum donation of $25,000.

Since their partnership began, this compassionate duo has raised over $400,000 for Susan G. Komen. Due to its success, the partnership felt compelled once again to keep the effort alive by developing this year’s design, Courage. Passionate about raising awareness for this cause, both BCBGMAXAZRIA and ClearVision Optical believe their efforts bring us another step closer to finding the cures for breast cancer.

Eyecare professionals who purchase the dazzling Courage frame for their dispensary will not only be providing their customers with beautifully designed, high-quality sunglasses, but will also be sharing in the opportunity to truly give back. Courage captures the heroic strength of breast cancer survivors and embodies their courage to fight. 

From September 2012 through August 2013, each BCBGMAXAZRIA Courage sold will raise money and awareness for the fight against breast cancer. The limited edition BCBGMAXAZRIA Courage is a bold, triple laminate acetate sunglass style featuring a dramatic square shape and a gorgeous two-tone color design. The frame features a metal BCBGMAXAZRIA icon encrusted with brilliant crystals on the temple. Inside the left temple is the signature Komen Running Ribbon and the word Courage, elegantly symbolizing support for breast cancer research and awareness.

Complimentary with each BCBGMAXAZRIA Courage purchase is a black hard case featuring a black interior embossed with the signature Komen Running Ribbon. The sunglasses are available in two color choices: black laminate (with a pink interior) and magenta (with a pale lilac interior).

BCBGMAXAZRIAGROUP founder, designer, chairman and CEO Max Azria explained his passion for the Courage: “I’m honored to share an ongoing partnership with Susan G. Komen for the Cure^® and ClearVision Optical. We’re passionate about raising awareness for this cause and hope that our efforts bring us another step closer to finding the cures for breast cancer.”

ClearVision Optical president David Friedfeld adds, “We are honored to share an ongoing partnership with Susan G. Komen for the Cure^® and BCBGMAXAZRIA, as well as with customers who actively support our efforts to help in this cause. Every Courage purchase is a fantastic contribution to help the fight against breast cancer. This year, we are proud to give customers Courage to make a change.”

Independent optical retailers interested in ordering these limited edition sunglasses may contact ClearVision’s Customer Care Department at 800.645.3733. 

About Susan G. Komen for the Cure^®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer. Today, Susan G. Komen for the Cure® works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 50 countries. Visit komen.org. Connect with us on Facebook and Twitter.

About BCBGMAXAZRIAGROUP

BCBGMAXAZRIAGROUP designs, develops, produces and markets complete collections of women’s ready-to-wear fashions and accessories, each known for being at the forefront of creativity, quality and style. The company is one of the worldwide leaders in ready-to-wear, encompassing a portfolio of nine brands that includes BCBGMAXAZRIA, Hervé Léger by Max Azria, BCBGeneration, and Max and Cleo, plus a retail and wholesale network that includes more than 13,500 points of sale throughout the world. For more information, visit bcbgmaxazriagroup.com.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, Izod, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price^®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York, and has more than 250 associates throughout the US. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit cvoptical.com or join us on Facebook at facebook.com/clearvisionoptical and stay updated on all the latest ClearVision news.

From September 1, 2012 through August 31, 2013, BCBG and CVO shall donate to Komen 20% of the retail sales price of each product sold, with an aggregate guaranteed minimum donation of $25,000.

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ClearVision's Insight for 2012: New Magazine Celebrates Product Design and Inspiration

FOR IMMEDIATE RELEASE  

Contact: Sheila Haile, ClearVision Optical  631.787.1660

shaile@cvoptical.com

Hauppauge, NY – May 2012 - ClearVision celebrates a significant growth in product design with its new magazine, InSight, aimed at new customers.

Incorporating a fresh design concept, InSight showcases the increasing excellence of ClearVision’s product development team. By focusing on style inspiration and current trends, the unique publication provides potential customers with an exclusive view of ClearVision’s collections and the drive behind their design.

Introduced by Jennifer Coppel, ClearVision’s Manager of Product Design and Development, the magazine provides insight (pun intended) into the development of each collection.  Reinforced by a 2012 trend report, InSight explores details relevant to each brand, their national presence, and the inspiration for each eyewear collection. It’s an engaging resource for potential customers to learn the motivation behind the design direction for each of ClearVision’s 12 brands and expanding Specialty Fit collections.

“InSight provides potential customers with an introduction to ClearVision and our collections,” says Sheila Haile, ClearVision’s Manager of Marketing & Creative Services.  “InSight’s goal is to illustrate ClearVision’s cohesive product story and translate it in a way we’ve never done before.  The slick magazine format is “ClearVision friendly,” yet allows us to tell our story in a sophisticated way. Eye-popping images, imaginative content and ClearVision’s defining philosophies help reinforce our expressive and innovative product design.”

To receive InSight or learn more about ClearVision Optical, please contact a ClearVision Sales Consultant or call 1.800.645.3733.   A special PDF version of InSight is also available on the ClearVision website – www.cvoptical.com

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection,  Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

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Op Goes Back to its Roots for its Spring/Summer 2012 Marketing Campaign!

FOR IMMEDIATE RELEASE  
Contact: Sheila Haile, ClearVision Optical  631.787.1660
shaile@cvoptical.com

Hauppauge, NY – May 2012 – ClearVision Optical’s licensor Op goes back to its roots – Venice Beach, California -- for its Spring/Summer 2012 marketing campaign!

The “Venice Beach Heat” campaign features actresses Sarah Hyland of the ABC hit show Modern Family and Ashley Tisdale of the High School Musical trilogy, along with actors Matt Lanter of The CW’s 90210 and Austin Stowell of Dolphin Tale. The national multimedia marketing campaign debuts in May issues of fashion, lifestyle and entertainment magazines, as well as outdoor and online at www.op.com.   

The campaign is quintessential Op: a group of friends - Ashley, Sarah, Matt and Austin - enjoy a carefree, summer beach day filled with roller-skating, skate boarding, ice cream cones and more.  In conjunction, ClearVision will be offering fresh, new in-store POP to support the Op optical collection – coming late spring!

Getting its start as a surfboard brand, Op evolved into a lifestyle clothing line for fashion - both in and out of waves.  The Op eyewear collection offers a youthful selection of cool shapes and styles for both men and women. The newest looks feature a colorful splash of new techniques and contrasting textures for fun in the sun.

To learn more about the “totally chill” Op collection or to bring the latest styles to your dispensary, please contact a ClearVision Sales Consultant or call 1.800.645.3733. 

For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or join us Facebook community, www.facebook.com/clearvisionoptical and stay updated on all the latest ClearVision news.

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Op Spring 2012 Counter Card