Thursday, February 28, 2013

Petite Fit Video Kicks off Specialty Fit Video Series






FOR IMMEDIATE RELEASE 

Contact: Alida Almonte
  ClearVision Optical
  P: 631.787.1764
           aalmonte@cvoptical.com


Hauppauge, NY – February 2013 – Kicking off the Specialty Fit video series is ClearVision Optical's Petite Fit collection; http://bit.ly/XIQ76b. The video features customer testimonials from three Petite Fit eyewearing-women who have combated their sizing issue without having to compromise price, style, and comfort.

Petite Fit eyewear was developed for women with smaller facial features and designed on the overall proportion of a woman’s face.  Think narrower bridges and smaller eye sizes to match petite faces and narrower PDs, multiple temple lengths for a precise, comfortable fit and durable spring hinges in smaller sizes.

Following is the Petite Fit video for your viewing:


To learn more about our Specialty Fit Collection or to view our Specialty Fit video series visit http://www.cvoptical.com/specialtyfit/index.html, contact a ClearVision Sales Consultant or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical
Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, MarcEcko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visitwww.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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Tuesday, February 26, 2013

ClearVision Optical Launches a Series of Specialty Fit Videos


FOR IMMEDIATE RELEASE 

Contact: Alida Almonte
  ClearVision Optical
  P: 631.787.1764
           aalmonte@cvoptical.com



Hauppauge, NY – February 2013 – ClearVisionOptical, an eyewear industry leader, is launching a series of five Specialty Fit videos, individually highlighting its Global Fit, Style ‘n Fit, XLFIT, Petite Fit, and Pediatric Fit collections.  ClearVision’s Specialty Fit videos serve up a visual representation of each collection and communicate critical information for ClearVision’s customers whose patients require a bit more customization due to their unique facial features.  Additionally, the videos visually convey the key features and benefits of each collection, and demonstrate the optical and sunwear frames available for each unique market from brands such as BCBGMAXAZRIA, Cole Haan, IZOD, Marc Ecko Cut & Sew.

The Specialty Fit video series was created as an education tool to showcase the uniqueness of each collection. Complete with national stats on each demographic, and reinforced with collection features, the videos will be used by ClearVision Sales Consultants to introduce the collection to customers via iPads or other smartphone devices.  As an added benefit to ClearVision customers, the videos are available for use in dispensary waiting rooms, websites, or are sharable on social media sites*. 

The videos will be marketed through digital and social channels and can be viewed on ClearVision’s SpecialtyFit web page and YouTubechannel.   
 
To learn more about our Specialty Fit Collection or to view our Specialty Fit video series visit http://www.cvoptical.com/specialtyfit/index.html, contact a ClearVision Sales Consultant or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical
Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, MarcEcko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

*First video to launch February 28, 2013.
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Monday, February 18, 2013

Six Ways to Win ClearVision’s Visual Merchandising Facebook Competition, The Redefine Design Challenge


FOR IMMEDIATE RELEASE                                                                                                         
Contact: Alida Almonte
ClearVision Optical
P: 631.787.1764
aalmonte@cvoptical.com



Hauppauge, NY – February 2013 – ClearVision Optical is inviting its Specialty Fit customers to tap into their creative spirits and be part of The Redefine Design Challenge, a visual merchandising Facebook competition.  Now through March 29, 2013, this creatively-charged competition is asking customers to create visual in-store displays representing ClearVision’s Specialty Fit collections and share their masterpieces on ClearVision’sFacebook page to be entered to win a Cole Haan bag.* 

Specialty Fit collections include Global Fit, Petite Fit, Style ‘n Fit, XLFIT, and Pediatric Fit, and is made up of eight different brands such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, and more.  Each frame-tastic display should feature one of these collections or a combination display featuring two or more Specialty Fit collections, serving up six ways for customers to win.  Visual displays can be demonstrated on table tops, window displays, under-glass displays, in display cases, and more.

For aspiring visual merchandisers who need a little inspiration, ClearVision is equipping eyewear enthusiasts with a digital “TOOL BOX.”  This new online tool offers downloadable artwork in PDF format, a bevy of design concepts to help spark ideas, and a link to ClearVision’s Facebook page where customers will find more design suggestions. 

The Redefine Design Challenge was created in an effort to encourage eye care professionals to explore their artistic side, playing on bold concepts and colors to create visual “eye candy” and striking displays.

One winner per Specialty Fit category will be selected during the week of April 8 and announced on ClearVision’s Facebook page, https://www.facebook.com/clearvisionoptical, along with an image of their SPECtacular display. 

To learn more about our Specialty Fit Collection Redefine Design Challenge visit http://www.cvoptical.com/specialtyfit/, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific,  and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com  to stay connected to the latest ClearVision news.
*one prize per category, per office. (no account can win two categories)
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Tuesday, February 5, 2013

ClearVision Optical Solves Global Eyewear Pain Point with the Largest Selection of Specialty Fit Frames for all Ethnicities, Genders, & Age Groups


FOR IMMEDIATE RELEASE                                                                                                          

Contact: Alida Almonte
ClearVision Optical
P: 631.787.1764
aalmonte@cvoptical.com

Hauppauge, NY – February 2013 – Today, more than ever, eyewear is considered to be an accessory in addition to a necessity.  When it comes to apparel there is a fit for every body type imaginable; therefore, it’s only natural to expect the same thing from the eyewear industry which services 75 percent of the US population - the most culturally diverse group in the world.  As a result, ClearVision Optical, an eyewear industry leader, is responding to demands of the changing world and addressing a key pain points by redefining fit with the debut of its Specialty Fit Collection.  Featuring the widest range of branded frame sizes available from one company, the Specialty Fit collection serves up eyewear for the different type of customer who needs a bit more customization due to their unique facial features.  It appeals to a larger group of eyeglass-wearing enthusiasts with faces of all shapes and proportions and it gives customers the brands they want, at the prices they seek, in the sizes they need without having to compromise style and comfort. 

The Specialty Fit Collection is designed for men, women and children of all ethnicities, shapes, and sizes, and from ages starting at three months old.  The collection boasts five different sizes and includes brands such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, and more.  Following are the “fits” that make up the Specialty Fit collection:

Style 'n Fit: Eyewear That Fits Your Style
The Style ‘n Fit collection of eyewear and suns are perfectly proportioned by design, not sized up or “bigger” models.  For women whose facial features require a slightly larger frame, Style ‘n Fit delivers contemporary, on trend looks infused with a variety of  fashionable selections, from modernized retro to elegant to romantic designs.  Each Style ‘n Fit™ frame offers wider bridges, larger eye sizes to match fuller faces, wider PDs, and extended end pieces and temple lengths. Brands include Ellen Tracy, Jessica McClintock, and ClearVision.

Global Fit: Adjustable Fit Eyewear Designed for Today’s World
Designed to appeal to a variety of ethnicities, the Global Fit collection offers an adjustable fit for those with a narrow or lower nose bridge and flatter facial structure. Global Fit frames serve up gooseneck nose pad arms that adjust two ways, bowed temples, nose pads for less slipping, a beautiful color palette in flattering, angular eye shapes, and minimalist to bold decorative accents.  Brands include BCBGMAXAZRIA and Marc Ecko Cut & Sew.

Petite Fit: Smaller Frames Deliver Big Returns
If the frames are too big, you can’t have it altered.  Therefore, Petite Specs eyewear and suns are designed on the overall proportion of a woman’s face.  Each Petite Fit frame features narrower bridges and smaller eye sizes to match petite faces and narrower PDs, multiple temple lengths for a precise, comfortable fit and durable spring hinges in smaller sizes.  Brands include BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Jessica McClintock, and ClearVision.    

XL Fit: Everyone Deserves Great Style
XLFit is designed for the bigger, yet stylish man who doesn’t comfortably fit regular sized eyewear. Spanning four of our most popular brands (Cole Haan, Marc Ecko Cut & Sew, IZOD, and ClearVision Collection) the XLFit collection features a range of classic to modern designs to fit any style, from the casual professional to the rugged urbanite.  Noteworthy XLFit design features include longer temple lengths, wider bridges and larger eye sizes to match fuller faces and wider PDs, extra strength spring hinges for added durability, and extended end pieces for greater comfort.

Pediatric: Innovative By Design. Crafted With Love.
Designed for infants and toddlers the Dilli Dalli collection is dependable, affordable, and features innovative technology, IntelliFlex™, which provides multidirectional spring hinges flex both vertically and horizontally.  The Dilli Dalli collection addresses proper, precise fit in terms of the nose pads, end pieces, bridge, temple curve and temple lengths.  Additionally, the nose pads are constructed of medical-grade, hypoallergenic PVC material.  Acetate models (Half Pint) are designed for pre-walkers and silicone unifit bridge on Munchkin (metal) provides a comfortable fit.  The Dilli Dalli collection is available in a soft-to-vibrant color palette including Blue Slate, Lilac Pink, Denim and Raspberry, whimsical temple motifs like cars, frogs, lady bugs, butterflies and camouflage, constructed with FDA-approved materials and meets CPSIA standards for lead and phthalates.

To learn more about our Specialty Fit Collection, contact a ClearVision Sales Consultant or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.


About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com  to stay connected to the latest ClearVision news.

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Friday, February 1, 2013

New This Year, ClearVision Optical’s Vision Expo East Website Goes Mobile! Gain Access Anytime, Anywhere - Booth #1523



FOR IMMEDIATE RELEASE 
Contact: Alida Almonte
  ClearVision Optical
  P: 631.787.1764
           aalmonte@cvoptical.com

Hauppauge, NY – February 2013 – This year, ClearVision Optical is making it easier than ever for Vision Expo East attendees to access show information with its launch of a mobile-friendly show website: http://cvopticalvisionexpo.com/. A response to today’s evolving market and rapid increase in smartphone use for internet connection, the site now allows for viewing from web, tablet, and mobile devices. 

Developed using responsive design, all key elements on the site can be easily seen, regardless the actual platform the user is using, and the site is easily found on popular search engines such as Google and Bing due to its SEO link-rich features.  Additionally, the mobile-viewing function increases the effectiveness of the user as it creates a platform to schedule meeting time with ClearVision Sales Reps by completing a user-friendly electronic appointment form, provides direct access to exclusive show specials, features an all-inclusive look as to what visitors can expect at the ClearVision Booth, #1523, from top brands such as BCBGMAXAZRIA, Cole Haan, and IZOD, and displays ClearVision’s social media networks such as Facebook, Twitter, Pinterest, and more.  

To schedule a Vision East Expo appointment or to learn more about the exclusive show specials, call 1-800-645-3733 or visit http://cvopticalvisionexpo.com/.  Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical
Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, MarcEcko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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Tuesday, January 29, 2013

Newness All Around At ClearVision Optical’s Vision Expo East Booth: #1523



FOR IMMEDIATE RELEASE 
Contact: Alida Almonte
  ClearVision Optical
  P: 631.787.1764
           aalmonte@cvoptical.com

Hauppauge, NY – January 2013 – Booth #1523 is this year’s must-visit space at VisionExpo East, as ClearVision Optical’s, an eyewear industry leader, noteworthy brands have lots to talk about.  Visitors can expect an array of extended and new on trend collections, shop-worthy show specials only available at the show, giveaways, and more!  Following is a sneak peak as to what you will find at the ClearVision booth:
   
  • BCBGMAXAXRIA matures right before your eyes into a sleek modern collection that makes a color play through its youthfully charged designs inspired by nature, culture, and glamour.  Expect to see vivid hues of red, blue, and green, and a revitalization of unique and sought-after eyewear shapes.
  • Get in the Cole Haan state of mind with a first look at its new city chic collection where “classic meets cool”.  Think modernized classics designs that fuse vintage-inspired silhouettes, interesting textures and a style clash of materials like titanium and rich laminates.
  • IZOD is all about color!  The brand promises to make a colorful splash with its new spin on the classics – all American look, with a twist.  The brand infuses a fresh pop of color into the collection, as well crisp metals like stainless steel and hypoallergenic titanium, and fashionable acetate and metal-acetate combinations. 
Other noteworthy brands showcasing the latest trends in eyewear include  Ellen Tracy, Marc Ecko Cut & Sew, and pediatric brand DilliDalli, to name a few.

Additionally, as a thank you to its customers and future customers, ClearVision will be featuring some exclusive show specials* only available on the tradeshow floor!  They include:
  •  New Customer Special:  Become a ClearVision customer at Vision Expo East and receive up to 50% off the initial order.  As an added bonus, new customers will also receive a $100 gift card on the spot!
  • Already a Customer?  Then Refer-a-Friend:  If a ClearVision customer refers a friend (qualified new customer) and that new customer places a qualifying order at Vision Expo East, both the new customer and the referring current customer will walk away with a $100 gift card.
  • Gift With Purchase: Customers receive the ClearVision 2013 Eco Tote with the purchase of at least 12 pieces.
A full suite of show specials will be available after February 1, 2013. To schedule a Vision East Expo appointment or to learn more about the exclusive show specials, call 1-800-645-3733 or visit http://cvopticalvisionexpo.com/.  Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical
Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, MarcEcko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

* rules and restrictions apply
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Tuesday, January 15, 2013

ClearVision Optical Enjoys Sweet Success from Its 2012 Cookie Cutter Exchange Contest



FOR IMMEDIATE RELEASE 
Contact: Alida Almonte
  ClearVision Optical
  P: 631.787.1764
           aalmonte@cvoptical.com

Hauppauge, NY – January 2013 – ClearVision Optical, an eyewear industry leader, received over 100 entries from nearly 75 customers for its 2012 Cookie Cutter contest.  The social media holiday contest, which proved to be the most successful social contest launched by ClearVision to date, required customers to use the ClearVision Optical designed annual holiday ornament – a cookie cutter in the shape of eyeglasses – and share images of their creations on the ClearVision Facebook page.  The 2012 ornament, which was the first to have dual purpose, offered customers more than just an opportunity to engage with ClearVision socially, as it also supplied them with a fun activity to complete during the holidays with colleagues, family, and friends alike.   

“ClearVision’s Cookie Cutter exchange was more than just a social media contest” said David Friedfeld, President of ClearVision Optical.  “It reflected everything that ClearVision stands for:  promoting family time, company culture, our mission, and our creativity.   I received a bevy of phone calls from customers sharing their positive feedback about this program and how it impacted them in a positive way.  In my eyes, the Cookie Cutter exchange exceeded expectations in more ways than one.”

In addition to receiving cookie entries that included everything from rimless optical to polarized suns to 3D cookie glasses to breast cancer awareness themed frames to gluten free specs, ClearVision also received a tremendous  amount of feedback from customers on its Facebook page regarding this contest.  Following is a just a small collection of the kind words ClearVision has enjoyed. 

·         “I want you to know that these cookies became a family affair that resulted in some precious memories. My 6 year old daughter decorated some of the cookies and my husband even helped! Thank you for the idea, it was fun!”  Brooke Buckley of Texas State Optical in Port Arthur, Texas

·         "What a nice idea this was. We plan on making more to share with our patients this week! :o)" Columbia City Optometry 

·         Laura Rosanova Philipp said "Thank you ClearVision Optical for the cookie cutter! My sister, boys and I had fun decorating our glasses! Happy Holidays!!"

The contest, which ran through January 1, 2013, served up one grand prize winner, who will be awarded a BCBGMAXAZRIA handbag, and four runner ups.  Cookies entered for the 2012 Cookie Cutter Exchange contest were judged on their creativeness, uniqueness, and overall presentation.  Following are the winners accompanied by their delectable treats.  For a complete look of the cookies submitted for the Cookie Exchange visit ClearVision’sFacebook page.

First Place Winner:  Prize is a BCBGMAXAZRIA handbag

Congratulations to Carla Solvey of North Canton Vision Center for submitting the winning cookie. 


Second Runner Ups: Prize is BCBGMAXAZRIA Clutch

3D cookies submitted by Suchi Matalia of Captree Opticians in Babylon, NY.

Happy New Year from Stacy Flynn of Total Vision in DeLand, FL.

Third Runner Ups:  Prize is BCBGMAZAZRIA Perfume

Happy Holidays from Heather Fairchild of Drs Eyecare Family Vision in Columbia, SC

Queen Creek Eye Care, in Queen Creek, AZ, submitted this winning couple.

For more information on ClearVision Optical and its portfolio of brands, visit www.cvoptical.com.  Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com  to stay connected to the latest ClearVision news.


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