New Revamped & Refreshed Styles Join Ellen Tracy’s Elegant Eyewear Collection

Contact: Alida Almonte
 631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – June 2013 – Eyewear industry leader ClearVision Optical unveils new and improved sophisticated and elegant styles, infused with a little more attitude, for its fashionably revamped Ellen Tracy 2013 spring eyewear collection.

A perfect balance between youthful spirit and grown up glamour, the new bold yet classic release softens the collection by introducing a subtle on trend oceanic theme with minimal embellishments in trendy color combos, and organic aquatic, jewelry inspired accents that beautify each meticulously tailored design.  The new polished, mature styles, available in acetate and metal finishes, enhance the 40+ woman’s natural beauty with uplifting, geometric eye shapes; lightweight crystal laminates; and rich, gemstone colorations, all at an affordable price.

The  collection’s timeliness neutral color palette boasts hues of black, silver, and tan, as well as sea-inspired shades reminiscent of shells, pearls, pinks, and browns.  Younger jewel tones -- teal, purple, and browns -- also make a splash throughout the beautiful styles. 

“The Ellen Tracy woman is modern, professional, and knows what she wants and what looks good on her,” said Pam Elfreich, ClearVision brand manager.  “She has a defined dynamic sense of style and the renewed 2013 spring styles emulate the brand’s mantra by introducing several design and fit elements – hip colors, lightweight look and feel, fashion forward shapes and styles – that help satisfy her particular fashion needs and wants at a price point she is comfortable with.”  

To see the Ellen Tracy eyewear collection visit http://www.cvoptical.com/OurBrands/EllenTracy_h.html, contact a ClearVisionSales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, MarcEcko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.co+"? to stay connected to the latest ClearVision news.

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Experience ClearVision at CEing Is Believing Virtual Conference; July 17-18

Contact: Alida Almonte
  631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – June 2013 – Eyewear industry leader ClearVision Optical joins the CEingis Believing 2013 (CEiB) virtual conference, held July 17-18, 2013 from 2:00 p.m. – 9:00 p.m. ET.  CEiB is optometry’s continuing education virtual conference bringing COPE approved courses to eye care professionals.

As a company dedicated to technology, this will be ClearVision’s second virtual conference. This year, the company will launch a new, innovative video at the event; “The ClearVision Experience.”  The video is an in-depth look into how ClearVision works with its customers and showcases its approach to customer service and team work.  ClearVision chose video as its method to showcase its unique position specifically because video allows for an intimate connection between the viewer and key individuals with the company.

“The video is a fun and fresh way to show what it’s like to work with us, from our point of view. Our quirky personality shines through this entertaining new outreach,” said Sheila Haile, ClearVision’s Marketing and Creative Services Manager.  “The engaging video takes eyewear devotees through a guided virtual tour of the company’s headquarters, lead by key members of the ClearVision Family, while highlighting its distinctive culture, dedication to customer service and business philosophies. ClearVision’s virtual booth has been designed to support “The Experience” concept and will include multiple interesting opportunities to interact with the company.”

Registration is now open for CEiB Virtual Conference.  As an added bonus ClearVision customers and future customers who register will receive a $30 discount.  This is how: select “member”, then “CVOptical Customer” when completing the event registration on the CEiB web page.

To learn more about ClearVision Optical’s brands visit http://www.cvoptical.com, contact a ClearVisionSales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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ClearVision Optical: A One Stop Shop for Kids’ Eyewear

Contact: Alida Almonte

  631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – May 2013 – Voted #1 for kids brands^*, ClearVision Optical offers the widest range of kids’ brands available from one company.

In 2013, the ClearVision Kids Collection offers 40+ designs, including more tween styles than ever, meeting every eyewear need for kids from 0-16. The collection now includes edgier designs in plastics and flat metal, and more color infused and architectural styles to reflect more adult styling. Inspired by current trends in kids and tween clothing and sneakers, the collection will please even your most fashionable young patients!

After surveying its customers and a marketplace evaluation, ClearVision expanded its kid’s collections to include frames appropriate for the teen and tween marketplace.  Adding more mature styles into its Op kids, Jessica McClintock for Girls and IZOD Boys collections gives ECP’s a wider scope of frames for its customers!  Also included in this year’s program is Op, the popular surfer brand, and Junction City, ClearVision’s fashion-value private label brand.

Following is a look into the all inclusive ClearVision Kids collection:

Dilli Dalli (newborn – 3): Driven by the needs of our littlest customers, their parents, and eye care professionals, the Dilli Dalli eyewear collection represents ClearVision’s dedication to the pediatric eyewear market. The 6 designs address proper, precise fit in terms of the nose pads, end pieces, bridge, temple curve and temple lengths. Dilli Dalli’s IntelliFlex™ multi-action spring hinge is designed with the ability to flex both vertically and horizontally, offering unique flexibility and greater durability to the Dilli Dalli frames.

Jessica McClintock Girls (ages 3 – 12):  The Jessica McClintock Eyewear for Girls Collection offers feminine designs in soft colorations for young girls with a twist of attitude.  The new release picks up where Dilli Dalli leaves off offering adorably cute to pretty frames for toddlers transitioning into preschoolers, and beyond.  Expect to see cool butterfly shapes, bilaminate and trilaminate finishes, and mosaic-like temple designs in flat metals, acetate, and metal combo styles.

Op Kids (ages 6 – 14): The Op eyewear collection offers a fresh selection of cool shapes and modern styles splashed with a beach-and-board short vibe for kids and tweens ages 6 – 14.  The latest release translates the brand’s sporty, surf-and-skate attitude into colorful, highly patterned designs – 6 for girls, 5 for boys – all inspired by today’s fashion trends.  The collection’s nod to modern teen-to-adult styling appeals to today’s kids and tweens who want to look more grown up!

Op (ages 14-16):  Op eyewear includes new teen styles for the 14-16 eyewear enthusiast!  The collection’s hip, wavelike piercings and beachwear-inspired patterns light up youthful faces with colorful fades, colorblocking accents, and juicy translucents, in both acetate and metal. 

IZOD Boys (ages 6 – 12): The IZOD Boys collection offers fashion forward eyewear for kids and tweens ages 6 to 14, featuring sport-infused, and all American-designs.  The latest release emulates the style direction of the IZOD men’s collection taking youthful spin with a fresh pop of color and on-trend retro eye shapes.  Memory metal bridges and rubberized temples provide durability and comfort.  It’s a perfect lifestyle fit for today’s young IZOD customer.

Junction City (ages 14 – 16):  Designed for teen go-getters who aren’t afraid to push the style envelope with their specs, Junction City’s designs pack a lot of punch into this private label collection.  For teen girls, apparel-inspired piercings, funky temples, vivid, colorful patterns and youthful front shapes let them put their best face forward.  For teen boys, minimalist, clean looks such as semi rimless frames in earth tone colorations are taken to a new dimension through architectural – to industrial-inspired temple piercings.

To see the entire 2013 ClearVision Kids collection, speak to a ClearVision Sales Consultant by calling 800.645.3733, or visit cvoptical.com.

^*Jobson Viewpoint Survey, winter 2012

New 2013 Spring/Summer Styles Brighten Up ClearVision’s Sunwear Collection

Contact: Alida Almonte

  631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – May 2013 – Eyewear industry leader ClearVision Optical refreshes its 2013 Sun Collection with new, on trend sunwear styles for men and women.

Inspired by some of today’s top fashion and color trends, the newest additions complement the design direction of the entire 2013 ClearVision suns collection.  Featuring fashion forward, in demand styles for every consumer, the new releases add even more flavor – from sporty classics to glamorous fashion statements – to the must see collection.

The complete line includes 60+ new designs from popular ClearVision brands, with each brand reflecting a signifying trend.  These include:

Glamorous = BCBGMAXAZRIA:  Inspired by beautiful BCBGMAXAZRIA apparel; featuring dynamic silhouettes, luminous crystal accents and the brilliance of gemstones, the complete suns collection features  colorful rich bilaminate acetates and metal combo frames in sought-after sleek shapes combing European sophistication with American spirit for the fashionable and sexy woman.

Free Spirited = ColeHaan:  Known for its innovative twists on traditional styles, this NYC-based brand takes its inspiration from the streets of New York, offering hip styles that stand up to the rigors of the city and still look good. Cole Haan sunwear fuses vintage-inspired silhouettes and crystal clear color, resulting in street-smart accents with a confident swagger.  Men’s suns feature modern retro shapes in crisp metals, while ladies’ looks blend rich materials in cool cools with expressive, tomboy-chic profiles.

 

Bad Boy = MarcEcko Cut & Sew:  The Marc Ecko Cut & Sew sunwear collection is a juxtaposition of retro and modern design, flavored with elements of speed, rugged sportiness, and military toughness. It’s an expression of artistic creativity for men who know authenticity counts. Modern, contemporary designs with subtle details inspired by craftsmanship, industrial references and pop culture, add to the unique styling of these suns.

Classic = IZOD:  Known around the world for its sport-inspired design, IZOD offers crisp, clean, all American style and a new spin on the classics, infusing a fresh pop of color into the collection.  Materials include crisp metals like stainless steel and fashionable acetate.  IZOD PerformX suns are functional, high-performance frames of uncompromising durability.

Sophisticated = Ellen Tracy:  A perfect balance between youthful attitude and grown up glamour, Ellen Tracy sunwear is a collection of polished, sophisticated styles with a clean, contemporary attitude.  Beautiful, jewelry-inspired accents and textures enhance the richness of this collection, designed for women living in the moment.

Feminine = JessicaMcClintock:  Known for using nostalgic Victorian detailing and elegant embellishments that express beauty and grace for women who revel in their femininity,  the Jessica McClintock sun collection stays true to the brand’s roots by offering wearable, romantic styling. Jewelry-inspired accents and rich colorations set this stylish collection in a class by itself.

How to SAVE:  Now through June 28, 2013, ClearVision’s 2013 Suns program is offering customers 3 free suns with the purchase of 6 suns or 6 free suns with the purchase of 12 suns.  The incentive program was created to help customers stay on trend and to boost profits.  See ClearVision’s assortment of suns in the 2013 Suns Catalog.

To learn more about ClearVision Optical’s brands visit http://www.cvoptical.com, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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ClearVision Optical Launches into Mobile Marketing

FOR IMMEDIATE RELEASE 

 Contact: Alida Almonte
631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – April 2013 – Eyewear industry leader ClearVision Optical launches into mobile marketing with a new text messaging campaign, providing customers with exclusive content and special offers.

As part of its consistent effort to quickly respond to market demands, ClearVision’s Marketing team added a mobile strategy to its already successful integrated marketing philosophy. The addition of text messaging enables ClearVision to reinforce its value positioning through an additional channel and increase customer engagement in a new way.  

“The way we communicate in business continues to evolve,” said Sheila Haile, ClearVision’s Marketing and Creative Services Manager.  “With over four billion mobile phones in use, I am optimistic that including mobile into our strategy will support the needs of our customers and provide a new method for fast, direct communication to them.  Our goal is to increase engagement with valuable content through all of our marketing channels. Text messaging allows us to do that in a direct manner.”

ClearVision’s evolving mobile program was developed with customers in mind, utilizing the speed and brevity of text messaging to drive customers to exclusive content that will further enhance their experience with the company and its licensed brands.  

To learn more about ClearVision Optical’s brands visit http://www.cvoptical.com, contact a ClearVisionSales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

  

About ClearVision Optical

Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, MarcEcko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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ClearVision’s BCBGMAXAZRIA Eyewear Collection Gets a Refresh This Spring

FOR IMMEDIATE RELEASE

Contact: Alida Almonte

631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – April 2013 – Eyewear industry leader ClearVision Optical, introduces a refreshing new direction for its BCBGMAXAZRIA eyewear collection, with vibrant, trendsetting styles for Spring 2013.

The youthfully charged ensemble of fashion-forward styles are bold yet versatile, and designed to fit the dynamic lifestyle of the contemporary woman.  The collection makes a powerful statement and reflects the brand’s emphasis on fit, construction, and fabrication, with features such as:

• Sleek face-flattering frames
• Vivid hues of red, blue, and green; color blocking designs
• Rich materials like European acetates and titanium
• An assortment of eyewear shapes ranging from sexy and avant-garde, to soft and playful

“Taking a cue from the brand’s emphasis on fashion, fit, and attention to detail, the BCBGMAXAZRIA Spring 2013 releases are defined by sleek eye shapes, enhanced through vivid colorations and a great design execution,” says Pam Elfreich, ClearVision brand manager. “These new releases embody everything about the BCBG woman: they’re confident, dynamic, and stylish.”

As an added bonus, ClearVision customers who purchase BCBGMAXAZRIA eyewear through June 28 will receive a complimentary BCBGMAXAZRIA banner – featuring this season’s key model image, seen in March’s InStyle magazine, BCBGMAXAZRIA’s spring catalog, and in the brand’s national campaign.

To see the BCBGMAXAZRIA eyewear collection visit http://www.cvoptical.com/OurBrands/BCBG_h.html, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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See Why XLFIT Frames Are Better For XL Faces

 FOR IMMEDIATE RELEASE                                                                                                          

Contact: Alida Almonte

P: 631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – April 2013 – Rounding out the Specialty Fit Video Series is ClearVision’s XLFIT Collection.  Designed for men whose facial features require a slightly larger frame, the XLFIT Collection offers comfort without having to compromise style.  This is especially important for this demographic as 88 percent of men feel that comfort and fit is the first priority when choosing eyewear.

The informative video highlights the features that make up an XLFIT man such as wider bridges, a fuller and wider face, and wider PDs.  Additionally, it showcases the stylish collection that spans four of our most popular brands; Cole Haan, Marc Ecko Cut & Sew, IZOD, and ClearVision Collection.  The frame designs range from classic to modern to casual professional to rugged urbanite; therefore, providing a style for every man.   

Following is the direct link to the XLFIT Video: http://youtu.be/8Lc4sgXqtMQ

To learn more about our Specialty Fit Collection, contact a ClearVision Sales Consultant or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision OpticalFounded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visitwww.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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