The Celebration Continues at ClearVision with the Success of its First-Ever Twitter Party!

Contact: Alida Almonte
631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – March 2014 – ClearVision Optical’s first-ever PuriTi Twitter party, held February 26, proved to be a success as it resulted in nearly 430 tweets from eye care professionals, buying groups, and consumers reaching nearly 19,000 twitter followers.

The online celebration used the #PuriTi hashtag to introduce the high-quality 100% titanium brand through informative, interactive social engagement. Attendees learned about the features and benefits of the titanium collection, received tips on how to maximize the PuriTi experience, saw firsthand in-store merchandising items, and were entered to win great prizes every 5 minutes – all in 140 characters tweets. 

Additionally, virtual partygoers discussed design details and brand positioning directly with ClearVision’s Senior Product Brand Manager and PuriTi designer, Cathy Kaye (@K97Cathy), were able to connect directly with ClearVision’s special guest and social media guru, Dr. Alan Glazier OD (@Eyeinfo), and chatted live with ClearVision’s President David Friedfeld (@OpticalBuddy.) The PuriTi Twitter party was moderated by Clearvision’s social media specialist.

Following is a small compilation of the #PuriTi tweets that ClearVision received during the Twitter bash, including those from our special guests. If you missed the event you can still check out all the excitement by visiting https://twitter.com/search?q=Puriti&src=typd&f=realtime

ClearVision’s PuriTi Twitter party was one of many social media initiatives hosted by ClearVision, encouraging customers and optical enthusiasts to engage with ClearVision digitally. Stay tuned for upcoming events featuring ClearVision’s other brands.

For more information about ClearVision Optical visit www.cvoptical.com, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

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About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. 

ClearVision Adds New Trendy Styles to its Best-Selling DuraHinge Collection!

Contact: Alida Almonte

631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – March 2014 – Eyewear industry leader ClearVision Optical introduces new styles to its best-selling DuraHinge™ collection this spring. Offering the strength and durability that the collection is known for, the new release also features trendy textured accents, youthful fronts, matte finishes, and tortoise temples; adding a stylish kick to the collection.

How to Buy and Save: ClearVision customers who purchase six DuraHinge frames from March 1 through April 30, 2014 will receive two complimentary frames and a three-piece DuraHinge display to help showcase the frames in their dispensary.

The DuraHinge technology features a proprietary five-barrel hinge that offers superior strength with the added flexibility of a spring hinge, yet it’s not too bulky or heavy on the face. Plus, wider end pieces and temples provide additional durability. Following is a preview of the new styles that join the DuraHinge collection this March.

DuraHinge 1: This semi-rimless frame fuses rugged style with a classic clean look. Punctured temples offer an architectural accent, while its temple “tire mark” like design adds a bit of interest. This frame is available in Brown and Gunmetal.

DuraHinge 2: Big on style and strength, this sleek spec boasts tooled striped temple décor, an easy eye shape, tortoise temple accents, and matte finishes. Colors available include Black Matte and Brown Matte.

DuraHinge 6: Minimalist design details like textured temple strip accents, tortoise temples, and matte finishes gives this spec on trend masculine styling. Colors available include Brown Matte and Gunmetal Matte.

For more information about DuraHinge visit http://www.cvoptical.com/catalog.php?opt=brand&brand=DH, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

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About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  

Cole Haan Begins It’s Revitalization This Spring with New Men & Women Eyewear Styles

 Contact: Alida Almonte

631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – March 2014 – ClearVision Optical’s Cole Haan eyewear begins its revitalization this spring with new sophisticated eyewear styles. Taking inspiration from timeless classics, the new release elegantly fuses tradition and modernity into its 14 new confident men and women styles.

Men’s frames feature well-crafted shapes in Italian plastics and crisp metals like titanium. Women’s styles blend materials in unparalleled hues with a borrowed-from-the boys profile. Focusing on silhouettes and rich materials, the collection is ideal for today's makers, creators, and innovators. Following is a selection of the key ophthalmic styles that join the Cole Haan collection this March and that will be showcased at VEE Booth #4421:

ColeHaan 248: It’s hip to be square! This frame is a full acetate men's design that shows its stylish side through rich materials, keyhole bridge, and front metal accents. Available in Black with tortoise temples and Brown Horn.

ColeHaan 249: Combining style and substance, this bold spec offers retro design elements like a keyhole bridge, bold acetate materials, and laminate finishes. Available in Black Tortoise Fade and Blue Brown Horn, a new color for the Cole Haan brand.

Cole Haan 1019: Thin in construction but big on flavor; this flat metal frame infuses retro styling with a modern twist. Its keyhole bridge and metal temple accents add old-world charm to this spec. Available in Black, Purple, and Sand.

Cole Haan 1020: This chic modernized classic features a trendy cat eye shape, custom laminate materials, and beveling on its temples making it super lightweight. Available in Black, Purple, and Tortoise.

How to Buy and Save: ClearVision customers who purchase 6 Cole Haan frames from March 1 through April 30, 2014 will receive 2 complimentary frames and a Cole Haan display to help showcase the styles in their dispensary. Buy 12 frames or more; get 4 free, a Cole Haan display, and a durable consumer-facing banner. Following is a preview of high fashion banner designed to complement the retail environment in the dispensary:

   

For more information about Cole Haan and to see the latest styles visit http://www.cvoptical.com/catalog.php?opt=brand&brand=CH, contact a ClearVisionSales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

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About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.