ClearVision Sets The Stage for Innovation with Daily In-booth VEE Events!

Contact: Alida Almonte
631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – February 2014 – ClearVision Optical sets the Stage for Innovation at this year’s Vision Expo East (Booth #4421) with daily in-booth demonstrations and midday interviews with key influencers.

Following is a sneak peek into the events held on the Stage for Innovation that you won’t want to miss:

Friday,March 28; 3D Printing Demonstration

ClearVision welcomes world leader in the 3D printing arena; Stratasys, for a full day of interaction, 3D printing/scanning demonstrations and rapid prototype sampling.

From 1:00 – 1: 30 p.m., listen to a dynamic conversation, moderated by industry insider Cathy Ives, between Stratasys’ Director of Marketing, Bruce Bradshaw, and ClearVision‘s President, David Friedfeld as they discuss how 3D printing is impacting the optical industry, the evolution of the technology, and what the future holds. Gain one-on-one access to Bradshaw and Friedfeld after the conversation to further instigate the topic. Here’s a preview of what you can expect. Be prepared to Be Inspir3D: http://youtu.be/3X8MLy5kj_E.

Saturday, March 29; Eyewear Personalization & Men’sFashion Trends

Join us to learn about eyewear personalization through a full-day of demonstrations and interaction. Preview our new limited edition eyewear collection from IZOD that offers individual personalization through color! Launching in May 2014; be the first to get a peek at one of the most on-trend concepts in eyewear.

From 1:00 – 1:30 p.m., the Stage for Innovation brings ClearVision’s President David Friedfeld, Social Media Consultant and Blogger, Doug Marshall, and Park Slope Eye’s Buyer and Stylist, Yasmin Johnson, together for the first time. Hear from the experts about what’s happening in men’s eyewear, how the trends can affect your business and how personalization is becoming the hottest new trend. Moderated by industry insider Cathy Ives, be sure to stay after for direct access to our guests.

Sunday, March 30; A Full Dayof 3D Demonstrations:

Visit the ClearVision booth for a full day of rapid prototyping, interaction with the 3D printer and scanner, and for direct access to 3D printing specialists.

To schedule a Vision Expo East appointment, call 1-800-645-3733 or visit our mobile-friendly site http://cvopticalvisionexpo.com/. Want to SOCIALize? Follow, Like, or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

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About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s private label brands include PuriTi, ClearVision Collection, Junction City, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

ClearVision Celebrates PuriTi Eyewear By Hosting its First-Ever Twitter Launch Party!

Contact: Alida Almonte
631.787.1764/ aalmonte@cvoptical.com

What: ClearVision Optical celebrates the launch of its premium men’s titanium eyewear collection, PuriTi, by hosting its first-ever Twitter party!

The online celebration introduces the high-quality 100% titanium brand to eye care professionals through informative, interactive social engagement. Without having to leave the dispensary, ECPS’s will learn about the features and benefits of the titanium collection and discuss design details and brand positioning directly with ClearVision’s Senior Product Brand Manager and PuriTi designer, Cathy Kaye.

Virtual partygoers will also: 

• Receive tips on how to sell and maximize the PuriTi experience in the dispensary
• See firsthand in-store merchandising items
• Enjoy an exclusive shop-worthy special available only on February 26
• Win great prizes by answering titanium-esque triva questions on Twitter
• Hear from and chat live with ClearVision’s special guest and social media guru, Dr. Alan Glazier OD; recognized as one of the most influential optometrist in the country^*

PuriTi eyewear showcases timeless design and first-class materials in a competitively priced, private label collection. The premium handcrafted brand provides both fashionable and functional excellence through sleek, modern designs accented by subtle details and technologically advanced construction and offers the hypoallergenic, anti-corrosive benefits associated with titanium.   

When: Wednesday, February 26, 2014 from 1 – 2 p.m. EST.

Where: On Twitter!                                                                         

Who/How: Follow ClearVision on Twitter at @CVOptical

If you haven’t done so already, you will need to sign up for your own Twitter account. Then, follow ClearVision (@CVOptical) and start tweeting using the hashtag #PuriTi with your questions and/comments.

ClearVision’s PuriTi Twitter party is one of many social media initiatives hosted by ClearVision, encouraging customers and optical enthusiasts to engage with ClearVision digitally. No registration is required.

To learn more about how to attend the PuriTi Twitter party visit http://www.cvoptical.com/purititwitterparty, contact a ClearVision Sales Consultant, or call 1.800.645.3733.

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About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. 

* Vision Monday

ClearVision Optical Develops In-depth Retail Merchandising Program for 2014

Contact: Alida Almonte
631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – February 2014 – Eyewear industry leader ClearVision Optical responds to industry demand and introduces an in-depth retail merchandising program to support all of its brands in store.

ClearVision has expanded its merchandising program to include comprehensive in store merchandising campaigns specifically designed to reflect the brand positioning and retail style of each of its major brands. To ensure they were hitting the market appropriately, ClearVision surveyed customers and evaluated new trends in optical retail while working closely with each brand during development.

The program was developed to include new merchandising tools, per brand, that are reflective of each brands personality. Brand specific campaigns include polished retail-style locking displays, brand ids made of exclusive materials, durable two-sided banners, and unique custom displays. Heavyweight cardboard, mirrors and other retail style materials have been incorporated as well, allowing the brands’ optical merchandising to simultaneously reflect the brands’ retail look. This seamless brand exposure leads to a more cohesive look overall and a stronger brand identity within the dispensary environment.  Custom materials have been developed for customers seeking exclusive window display campaigns. Retail tools such as window clings and custom pedestals allow for creativity and flexibility within the store for these cases.

“We understand the power of a seamless presentation of the brand from the brand retail environment to the ECP environment. This new program allows us the flexibility to creatively display our brands, meet the needs of our customers and appeal to the consumer through visuals they are accustomed to associating with each brand,” says Sheila Haile, ClearVision’s  Marketing and Creative Services Marketing. “Additionally, our POP program was developed in conjunction with our year-long sales plan, allowing our customers to plan their year out more effectively.  Our goal is to provide campaigns all year to keep our customers’ retail environments fresh and on trend.”

To learn more about ClearVision’s POP program visit http://www.cvoptical.com, contact a ClearVision Optical Sales Consultant, or call 1.800.645.3733.  Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include PuriTi, ClearVision Collection, Junction City, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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