ClearVision Takes a Fresh Approach at VEE with New Brands & Refined Licensed Collections

Contact: Alida Almonte
631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – January 2014 – Booth #4421 is this year’s must-visit space at Vision Expo East, as ClearVision Optical, launches two unique brands, unveils new design directions for premium brands, and offers exclusive show specials. Following is a sneak peek:

• Preview IZOD personalized eyewear: For the first time, see our exclusive new collection for IZOD. This limited edition IZOD collection provides a classic look with an unexpected twist. Four different clear acetate front shapes marry with 9 different temple colors! Mix and match front shapes with individual colored temples. With over 80 combinations available, the possibilities are endless. Further personalize the frames by coloring the clear fronts in office. This on-trend personalized collection allows for expression, individuality, fun and innovation from a trusted American brand. To support the launch, a custom display and in store materials will also be available.

• PuriTi, our new 100% Titanium Collection! See firsthand what all the buzz is about. Our new 100% titanium men’s collection, PuriTi is flying into offices. The premium handcrafted brand provides both fashionable and functional excellence through sleek, modern designs accented by subtle details and technologically advanced construction. The collection offers high quality materials in a competitively priced, private label collection, while providing the hypoallergenic, anti-corrosive benefits associated with titanium. Sold with a suite of in store merchandising materials, it’s a must see.
  
• BCBGMAXAZRIA transformed for 2014! The newest releases from BCBGMAXAZRIA complete the update of this iconic fashion collection. Newly refined shapes and colors express the fashion forward brand as never before. Sleek, directional silhouettes, architectural details and highly fashionable elements like color blocking and textured materials are evident. Bringing the eyewear collection closer to the retail brand is the new inclusion of the iconic stud bar hardware on the temples. This “new” collection is a must see!

• ColeHaan: a revitalization begins!: Cole Haan eyewear begins a revitalization with 14 new men’s and woman’s styles. The sophistication eases upward with more focus on silhouette and material selection. Taking inspiration from timeless classics, the collection elegantly fuses tradition and modernity in distinctive styles. The collection expands into vintage-inspired silhouettes and introduces a soft color palette. Interspersed throughout are key styles that creatively marry materials like titanium and rich laminates. Cole Haan is on the upswing this year and is a brand to watch for 2014. 

Additionally, ClearVision will be featuring noteworthy show specials^* available on the tradeshow floor! They include:

• New Customer Special: Become a ClearVision customer at Vision Expo East and receive up to 50% off the initial order. As an added bonus, new customers will also receive a $100 gift card on the spot!
  
  
• Already a Customer? Then Refer-a-Friend: If a ClearVision customer refers a friend (qualified new customer) and that new customer places a qualifying order at Vision Expo East, both the new customer and the referring current customer will walk away with a $100 gift card
  

• Gift With Purchase: Customers receive the custom designed ClearVision 2014 Eco Tote with the purchase of at least 12 pieces.

To schedule a Vision Expo East appointment, call 1-800-645-3733 or visit www.cvoptical.com. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include PurITi, ClearVision Collection, Junction City, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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ClearVision Optical Launches into Premium Titanium With PuriTi

Contact: Alida Almonte
631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – January 2014 – Eyewear industry leader ClearVision Optical launches PuriTi, a 100% titanium eyewear collection for men.  Designed with eye care professionals in mind, PuriTi titanium eyewear showcases timeless design and high quality materials in a competitively priced, private label collection.

PuriTi titanium eyewear provides both fashionable and functional excellence through sleek, modern designs and technologically advanced construction. Each lightweight, handcrafted design is enhanced using an innovative ion plating technique that provides strength and richness in color. Ideal for the aspirational man seeking clean, high quality designs, PuriTi also provides the hypoallergenic, anti-corrosive benefits associated with titanium.  The collection is uniquely positioned as a high end men’s fashion brand that’s available at an attractive opening price point. 

“We designed the PuriTi collection to meet the needs of both our customers and their patients,” says Peter Friedfeld, ClearVision’s Executive Vice President. “PuriTi fulfills an industry need for high quality titanium eyewear set at a price point that’s advantageous to the ECP, without sacrificing style and quality. This 100% pure titanium collection not only helps bridge the gap between luxury and affordability, but reinforces ClearVision’s dedication to the ECP by providing well designed, on-trend and sellable collections.”

The collection launches with 6 styles, with more designs coming in spring 2014. Key features include:

• integrated spring hinges
• stainless steel screws
• cellulose acetate tips
• comfortable PVC nose pads

Classic and modern eye shapes are accented by subtle details including carbon fiber inserts, textured tooling and architectural temple piercings, enhancing the collection’s style factor. Frames are available in masculine colors including brown, gunmetal, black, and pewter.

A full suite of in-store merchandising materials is available for the PuriTi titanium collection, including a unique brand ID; a brand counter card; a consumer facing features counter card; a hanging banner; and a custom window display. Created to complement each other in store, these retail-esque materials reflect the sophistication of the PuriTi consumer while visually promoting the advantages of titanium.

To learn more about PuriTi visit http://www.cvoptical.com/OurBrands/Puriti_h.html, contact a ClearVision Optical Sales Consultant, or call 1.800.645.3733.  Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, DuraHinge and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. 

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Marc Ecko Cut & Sew Eyewear Introduces New Styles This Winter

Contact: Alida Almonte

631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – January 2014 – Eyewear industry leader ClearVision Optical unveils the latest winter eyewear release from Marc Ecko Cut & Sew with an assortment of adventurous, yet universally appealing designs. The new highly wearable collection features five styles that are edgy yet versatile, and infuse vintage inspired designs with an urban twist. 

Staying true to the brand, the latest release of fashion forward “bad boy “specs boasts a variety of sought-after eye shapes like wayfarers, clubmasters and modified squares, rich acetate materials featuring unique fades and hip colorways, custom temple tips and cool materials like carbon fiber. Bold textures and a variety of matte finishes inspired by motorcycle parts, artistic temple accents like raised patterns that mimic leather tufting, and unexpected design details like rivets and a brand-new logo plaque cuff reinforce the brand’s contemporary appeal and rugged influences. 

“The January release focuses on effortlessly trendy eye shapes that are enhanced through Marc Ecko Cut & Sew’s stand-out temple designs, new bold materials and subtle details inspired by industrial tools and retro influences,” says Jennifer O’Connor, ClearVision Brand Manager. “The new styles were created to continue to appeal to the Marc Ecko guy who is not afraid to make a statement with his eyewear and contemporary fashion choices.”

Savings: From January 2 through February 28, 2014, ClearVision customers who buy Marc Ecko Cut & Sew eyewear will enjoy the following special offers: 

• Buy 6 or more pieces and receive 2 free frames and 2 fashionable Marc Ecko Cut & Sew t-shirts. 
• Buy 12 pieces or more and receive 4 free frames, 2 free t-shirts and a Marc Ecko Cut & Sew consumer-facing banner to help dress up the dispensary.

To see the Marc Ecko Cut & Sew eyewear collection visit http://www.cvoptical.com/OurBrands/MarcEcko_h.html, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, MarcEcko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include PuriTi, ClearVision Collection, Junction City and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.