ClearVision Optical Introduces the ClearVision Blog

FOR IMMEDIATE RELEASE 

Contact: Alida Almonte

  631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – June 2013 – Eyewear industry leader ClearVision Optical introduces a fresh new look and new name for its eyewear industry blog: ClearVision Blog. 

Formerly ClearNation Exchange, ClearVision Blog is a refresh of the company’s existing blog format, providing an easily identifiable name and a more current, streamlined design.  While it includes new features such as a “customer service”-oriented Q &A, as well as a hub for press releases and clippings, ClearVision Blog continues to provide eyecare professionals with noteworthy product and brand information, industry news, business tips, eyewear and fashion trends, and random insights.

“Capitalizing on the latest digital content platforms and strategies, we decided to refresh and refine the design in an effort to remain current while continuing to meet our customers’ needs in today’s fast paced marketplace,” says Sheila Haile, ClearVision’s Manager of Marketing and Creative Services. “It’s a relevant source of information provided in a colorful, fresh, reader-friendly format. Plus, the renaming of our blog goes hand in hand with the design approach – clean and simple. We want people to easily find us, and there’s no question as to what ClearVision Blog represents.”

ClearVision Blog also includes: 

·         Ask Our Optician:  An online “customer service” vehicle, this column provides a forum for ECPs and staff to pose optical-related questions, answered by ClearVision’s resident optician

·         Press:  This new column features trade and consumer media clips showcasing ClearVision news and product information.

·         Subscribe:  Subscribers will automatically be sent email updates when new content is posted, providing another means to stay connected. 

ClearVision Blog can be found at www.clearvisionblog.com

To learn more about ClearVision Optical and its brands visit http://www.cvoptical.com, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout

North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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New Revamped & Refreshed Styles Join Ellen Tracy’s Elegant Eyewear Collection

Contact: Alida Almonte
 631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – June 2013 – Eyewear industry leader ClearVision Optical unveils new and improved sophisticated and elegant styles, infused with a little more attitude, for its fashionably revamped Ellen Tracy 2013 spring eyewear collection.

A perfect balance between youthful spirit and grown up glamour, the new bold yet classic release softens the collection by introducing a subtle on trend oceanic theme with minimal embellishments in trendy color combos, and organic aquatic, jewelry inspired accents that beautify each meticulously tailored design.  The new polished, mature styles, available in acetate and metal finishes, enhance the 40+ woman’s natural beauty with uplifting, geometric eye shapes; lightweight crystal laminates; and rich, gemstone colorations, all at an affordable price.

The  collection’s timeliness neutral color palette boasts hues of black, silver, and tan, as well as sea-inspired shades reminiscent of shells, pearls, pinks, and browns.  Younger jewel tones -- teal, purple, and browns -- also make a splash throughout the beautiful styles. 

“The Ellen Tracy woman is modern, professional, and knows what she wants and what looks good on her,” said Pam Elfreich, ClearVision brand manager.  “She has a defined dynamic sense of style and the renewed 2013 spring styles emulate the brand’s mantra by introducing several design and fit elements – hip colors, lightweight look and feel, fashion forward shapes and styles – that help satisfy her particular fashion needs and wants at a price point she is comfortable with.”  

To see the Ellen Tracy eyewear collection visit http://www.cvoptical.com/OurBrands/EllenTracy_h.html, contact a ClearVisionSales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, MarcEcko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.co+"? to stay connected to the latest ClearVision news.

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Experience ClearVision at CEing Is Believing Virtual Conference; July 17-18

Contact: Alida Almonte
  631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – June 2013 – Eyewear industry leader ClearVision Optical joins the CEingis Believing 2013 (CEiB) virtual conference, held July 17-18, 2013 from 2:00 p.m. – 9:00 p.m. ET.  CEiB is optometry’s continuing education virtual conference bringing COPE approved courses to eye care professionals.

As a company dedicated to technology, this will be ClearVision’s second virtual conference. This year, the company will launch a new, innovative video at the event; “The ClearVision Experience.”  The video is an in-depth look into how ClearVision works with its customers and showcases its approach to customer service and team work.  ClearVision chose video as its method to showcase its unique position specifically because video allows for an intimate connection between the viewer and key individuals with the company.

“The video is a fun and fresh way to show what it’s like to work with us, from our point of view. Our quirky personality shines through this entertaining new outreach,” said Sheila Haile, ClearVision’s Marketing and Creative Services Manager.  “The engaging video takes eyewear devotees through a guided virtual tour of the company’s headquarters, lead by key members of the ClearVision Family, while highlighting its distinctive culture, dedication to customer service and business philosophies. ClearVision’s virtual booth has been designed to support “The Experience” concept and will include multiple interesting opportunities to interact with the company.”

Registration is now open for CEiB Virtual Conference.  As an added bonus ClearVision customers and future customers who register will receive a $30 discount.  This is how: select “member”, then “CVOptical Customer” when completing the event registration on the CEiB web page.

To learn more about ClearVision Optical’s brands visit http://www.cvoptical.com, contact a ClearVisionSales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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