ClearVision Optical Launches into Mobile Marketing

FOR IMMEDIATE RELEASE 

 Contact: Alida Almonte
631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – April 2013 – Eyewear industry leader ClearVision Optical launches into mobile marketing with a new text messaging campaign, providing customers with exclusive content and special offers.

As part of its consistent effort to quickly respond to market demands, ClearVision’s Marketing team added a mobile strategy to its already successful integrated marketing philosophy. The addition of text messaging enables ClearVision to reinforce its value positioning through an additional channel and increase customer engagement in a new way.  

“The way we communicate in business continues to evolve,” said Sheila Haile, ClearVision’s Marketing and Creative Services Manager.  “With over four billion mobile phones in use, I am optimistic that including mobile into our strategy will support the needs of our customers and provide a new method for fast, direct communication to them.  Our goal is to increase engagement with valuable content through all of our marketing channels. Text messaging allows us to do that in a direct manner.”

ClearVision’s evolving mobile program was developed with customers in mind, utilizing the speed and brevity of text messaging to drive customers to exclusive content that will further enhance their experience with the company and its licensed brands.  

To learn more about ClearVision Optical’s brands visit http://www.cvoptical.com, contact a ClearVisionSales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

  

About ClearVision Optical

Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, MarcEcko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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ClearVision’s BCBGMAXAZRIA Eyewear Collection Gets a Refresh This Spring

FOR IMMEDIATE RELEASE

Contact: Alida Almonte

631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – April 2013 – Eyewear industry leader ClearVision Optical, introduces a refreshing new direction for its BCBGMAXAZRIA eyewear collection, with vibrant, trendsetting styles for Spring 2013.

The youthfully charged ensemble of fashion-forward styles are bold yet versatile, and designed to fit the dynamic lifestyle of the contemporary woman.  The collection makes a powerful statement and reflects the brand’s emphasis on fit, construction, and fabrication, with features such as:

• Sleek face-flattering frames
• Vivid hues of red, blue, and green; color blocking designs
• Rich materials like European acetates and titanium
• An assortment of eyewear shapes ranging from sexy and avant-garde, to soft and playful

“Taking a cue from the brand’s emphasis on fashion, fit, and attention to detail, the BCBGMAXAZRIA Spring 2013 releases are defined by sleek eye shapes, enhanced through vivid colorations and a great design execution,” says Pam Elfreich, ClearVision brand manager. “These new releases embody everything about the BCBG woman: they’re confident, dynamic, and stylish.”

As an added bonus, ClearVision customers who purchase BCBGMAXAZRIA eyewear through June 28 will receive a complimentary BCBGMAXAZRIA banner – featuring this season’s key model image, seen in March’s InStyle magazine, BCBGMAXAZRIA’s spring catalog, and in the brand’s national campaign.

To see the BCBGMAXAZRIA eyewear collection visit http://www.cvoptical.com/OurBrands/BCBG_h.html, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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See Why XLFIT Frames Are Better For XL Faces

 FOR IMMEDIATE RELEASE                                                                                                          

Contact: Alida Almonte

P: 631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – April 2013 – Rounding out the Specialty Fit Video Series is ClearVision’s XLFIT Collection.  Designed for men whose facial features require a slightly larger frame, the XLFIT Collection offers comfort without having to compromise style.  This is especially important for this demographic as 88 percent of men feel that comfort and fit is the first priority when choosing eyewear.

The informative video highlights the features that make up an XLFIT man such as wider bridges, a fuller and wider face, and wider PDs.  Additionally, it showcases the stylish collection that spans four of our most popular brands; Cole Haan, Marc Ecko Cut & Sew, IZOD, and ClearVision Collection.  The frame designs range from classic to modern to casual professional to rugged urbanite; therefore, providing a style for every man.   

Following is the direct link to the XLFIT Video: http://youtu.be/8Lc4sgXqtMQ

To learn more about our Specialty Fit Collection, contact a ClearVision Sales Consultant or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision OpticalFounded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visitwww.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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