MarCom Recognizes ClearVision’s Creative Excellence with 13 Awards!

Contact: Alida Almonte
631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – November 2013 – Eyewear industry leader ClearVision Optical receives nine awards and four honorable mentions in this year’s MarCom Awards, an international competition that recognizes outstanding creative achievement by marketing and communication professionals.  MarCom is the oldest, largest and most respected competition in the creative industry. 

ClearVision stood out among 6,000 entries, receiving four prestigious Platinum Awards, MarCom’s top honor; five Gold Awards and four Honorable Mentions for its outstanding creative efforts.  ClearVision competed side-by-side with nationally recognized companies such as The Coca Cola Company, Booz Allen Hamilton, RED Interactive Agency, Bloomberg LP, The Livestrong Foundation, Hilton Hotels & Resorts, Toyota Motor Sales USA Corp and others across the US and internationally.  Judged by the Association of Marketing and Communication Professionals, judges looked for companies and individuals whose talents exceeded a high standard of excellence and whose work served as a benchmark for the industry.

The most notable win for ClearVision was its Virtual Cookie Exchange in the Communication/PR/Social Media Campaign category.  A new category for the national level competition, this win supports ClearVision’s continued focus on social and digital media and is considered a major success for the largest privately-owned eyewear company.

Winners were selected from over 200 categories in seven forms of media and communication efforts, including marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive.  Winners ranged in size from Fortune 500 companies to media conglomerates and individual communicators. 

ClearVision’s Awards include:

2013 Platinum Award

• 2013 InSight Brand Brochure, Design (Print)/Brochure Interior
• 2013 InSight Brand Brochure, Brochure/Business to Business
• 2013 Sun Catalog, Brochure/Catalog
• Times Square Cover, Photo/ Design (Web)/Social Media Site

2013 Gold Award

• Virtual Cookie Exchange, Comm/PR/Social Media Campaign
• 2013 InSight Brand Brochure, Design (Print)/Brochure
• Kids Quiz In Store Poster, Marketing/Promotion/Materials/Poster
• QR Code Cover Photo, Design (Web)/Social Media Site
• The Spec Sheet, E-Communication/E-Newsletter 

In addition, ClearVision received Honorable Mentions for its 2013 InSight Brand Brochure, ClearVision Blog, Etch a Sketch Cover Photo and Hire Me MaybeViral Video.

To learn more about ClearVision Optical visit www.cvoptical.com.  Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, LinkedIn, Pinterest, YouTube and Instagram.

InSight Brand Brochure

Kids In Store Poster

QR Code Facebook Cover Photo

Times Square Facebook Cover Photo

The Spec Sheet

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

About MarCom Awards

Since 1995, this international competition has been recognizing outstanding creative achievement by marketing and communication professionals. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. Over the past several years, AMCP has donated over $75,000 in grants to support the efforts of its members. That money was used for marketing materials for homeless shelters, orphanages, day camps, community theaters, art centers, programs for the elderly and for child care and educational endeavors for the underprivileged.  For more information, please visit: www.marcomawards.com.

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ClearVision Continues Holiday Tradition & Introduces Its Annual Holiday Ornament & Facebook Contest

Contact: Alida Almonte
631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – November 2013 – Eyewear industry leader ClearVision Optical is continuing with its holiday tradition by introducing its unique and sought-after annual holiday ornament and launching a festive social media contest!

Each year ClearVision designs a new ornament to distribute exclusively to its customers just in time for the holiday season. The in demand holiday ornament serves as a thank you from ClearVision to its customers for their continued partnership, business, and support. The social media contest, launched on ClearVision’sFacebook page, offers customers a fun and interactive activity to complete during the holidays with colleagues, family, and friends alike – and an opportunity to win a fabulous prize. 

This year’s ornament is a clear glass canvas in the shape of eyeglasses that is designed to be painted to look like stained glass. The special gift comes complete with a paint brush and a palette of four-vibrant paint colors, allowing customers to create a one-of-a-kind ornament. The creation and distribution of the annual holiday ornament supports everything that ClearVision stands for: its unique company culture, its mission to make each day better for someone else, and its continued commitment to creativity. 

Paint, Share & Win Facebook Contest: The 2013 ornament will offer customers more than just an opportunity to tap into their artistic spirits. It will encourage pARTicipants to engage with ClearVision socially. From November 11 through December 31, 2013, customers who post a picture of their personalized stained glass ornament on ClearVision’s Facebook page, or email it to facebook@cvoptical.com so ClearVision can share it on their behalf, will be entered into a random drawing to win a BCBGMAXAZRIA handbag (valued at $398). Customers can share more than one image to increase their chances of winning the grand prize! Think pictures of the ClearVision holiday ornament hanging in a dispensary, in an eye care professional’s home or car, and more!  One winner will be selected by a panel of ClearVision judges and will be notified after January 2, 2014. 

ClearVision’s Paint, Share, & Win Facebook contest is one of many social media programs that are rolled out through its social media pages, encouraging customers and optical enthusiasts to engage with ClearVision.

To learn more about the Paint, Share, & Win Facebook contest and for full contest rules visit http://www.cvoptical.com/holiday, contact a ClearVisionSales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, MarcEcko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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ClearVision Optical & BCBGMAXAZRIA Team Up to Launch a Consumer Digital Campaign

Contact: Alida Almonte
631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – November 2013 – ClearVisionOptical and longtime licensor BCBGMAXAZRIA have teamed up to launch a national level consumer-focused digital campaign designed to support the brand’s ophthalmic and sun collections.

The national level integrated campaign, scheduled to kick off next week, leverages existing BCBGMAXAZRIA clientele to grow category awareness and drive consumer engagement for the optical and sun collections.  The campaign was created to promote the newly refreshed collections through BCBG’s consumer platforms, and will include extensive coverage on the brands Facebook, Twitter, Instagram, and e.com sites; reaching well over 1 million BCBG enthusiasts.

 The campaign includes several new tactics such as:

• Eyewear specific social media contests and ads developed to engage consumers.
• Blogger gifting opportunities; utilized to introduce the eyewear collection to key industry digital influencers.
• A refresh and corresponding promotional campaign of bcbgmaxazriaeyewear.com, the brand’s consumer-facing optical website. This site also includes a where to buy feature, helping drive consumer traffic to those practices carrying the brand.
• BCBG editor styling event:  During BCBG’s Spring 2014 press preview, ClearVision will host celebrity stylist Jenn Falik who will style editors, bloggers, and influencers in BCBG optical and sun frames.
• A custom video has been developed featuring the brand’s Chief Creative Officer Lubov Azria, where she discusses eyewear, the brand, and her relationship with ClearVision. 

“This campaign is a continuum of the successful social and digital outreach ClearVision and BCBG have developed throughout the year.  The project stems from our conscious desire to seek out alternative and emerging channels of communication to promote the optical channel. Our goal is to bring awareness of our optical and sun collections to BCBG consumers and fashion loyalists on a national level,” said Sheila Haile, ClearVision’s Marketing and Creative Services Manager.

To see the full BCBGMAXAZRIA eyewear collection visit http://www.cvoptical.com/OurBrands/BCBG_h.html. For more information contact a ClearVision Optical Sales Consultant, or call 1.800.645.3733.  Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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ClearVision Introduces Its 2014 SUNSational Collection

Contact: Alida Almonte
  631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – November 2013 – It’s not too early to start thinking about sunshine! Eyewear industry leader ClearVision Optical is introducing its 2014 Suns Collection with new on trend sunwear styles for men and women.

The stunning release features next year’s fashion forward, in demand styles, adding a retro flavor throughout the stellar collection and more sought-after eye shapes such as wayfarers and aviators. The collection also introduces more Petite Fit styles than ever before, and additional XL Fit frames - helping eye care professionals service these growing demographics. 

The complete line features 60 striking styles from six noteworthy brands, all of which are reflective of its consumer. A testament that fashion and function come in all shapes, styles, sizes, and colors, the 2014 collection includes the follow fashionable brands:

• BCBGMAXAZRIA sunwear features directional silhouettes, elevated materials, a vibrant color palette, and the iconic BCBGMAXAZRIA stud bar hardware. The glamorously chic, sleek designs further align the collection within the brand’s DNA and portfolio of lifestyle products.
• The Cole Haan collection elegantly fuses tradition and modernity, offering distinctive styles that can stand up to the rigors of any city and still shine. The men’s sunwear features well-crafted shapes in plastics and crisp metals. Women’s styles blend rich materials in unparalleled hues with a borrowed from-the-boys profile.
• Each trendsetting Marc Ecko Cut & Sew sun style is a juxtaposition of retro and modern designs, flavored with elements of speed, rugged sportiness and military toughness. Adventurous accents, hip colorways and cool materials like carbon fiber and distressed metal intensify this highly wearable collection of “geek chic” to rough-and-tumble styles.
• Known around the world for its sport-inspired design, the complete All-American IZOD sun collection provides sculpted, clean profiles enhanced by pops of vibrant color. IZOD PerformX suns are functional, high performance frames of uncompromising durability.
• The EllenTracy collection offers bold, contemporary designs that have a touch of “notice me” drama through its animal print accents and beautiful, jewelry-inspired textures. Uplifting geometric eye shapes and gemstone colorations enhance the richness of this meticulously designed collection.
• The Jessica McClintock collection offers feminine mother-of-pearl accents, opulent colorations, and piercings inspired by lovely lace and jewelry add a whisper of nostalgia. Rich, handmade acetates and dazzling metal accents set this stylish collection in a class by itself.

How to SAVE:  ClearVision’s profit-building 2014 Suns program allows customers to stay on trend by pre-ordering next year’s must-have suns before the sun season begins, with payment and delivery in early 2014.  Additionally, from November 1, 2013 through January 31, 2014, customers who pre-order their 2014 sunnies can receive*:

• 3 free suns, 2-sided counter card, and brand id with the purchase of 12 suns.
  
  
• 6 free suns, a SPECtacular consumer-facing banner to help dress up the dispensary, a 2-sided counter card, and brand id with the purchase of 18 suns.
  
  
• 9 free suns, a beautiful custom 8-piece window display to help showcase the fashionable frames, a SPECtacular consumer-facing banner to help dress up the dispensary, a 2-sided counter card, and brand id with the purchase of 24 suns.

To learn more about ClearVision Optical’s 2104 Suns Program and 2014 Suns Collection contact a ClearVisionSales Consultant, call 1.800.645.3733, or download our beautiful 2014 Suns Catalog featuring trend reports, individual brand pages, and beautiful sun visuals. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

*restrictions apply. Shipping charges apply for the display.

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ClearVision Takes the 2013 World Sight Day Company Challenge

Contact: Alida Almonte
631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – October 2013 – Eyewear industry leader ClearVision Optical joined the optical community in a global movement to eliminate avoidable blindness by taking the 2013 World Sight Day Company Challenge on Thursday, October 10.

As part of the challenge, ClearVision raised funds through an employee sunglass sale, donating all proceeds to the Optometry Giving Sight in support of World Site Day. The company matched the total funds raised through the sale, which surpassed its previous year’s donation by over 40%!  In addition, employees were encouraged to donate unused frames to the Lions Club, which can be repurposed to “give sight” to those who otherwise would not be able to see without glasses.

“We feel compelled to give the gift of vision, and hope that we can help transform the lives of children and adults who otherwise might never see clearly at all,” says Jennifer Trakhtenberg, ClearVision’s Senior Talent Leader. “This is ClearVision’s fourth year of involvement in the World Sight Day Company Challenge and is part of our ongoing commitment to give back and make a difference to those who need support.”

An estimated 670 million people in the world are blind or visually impaired simply because they don’t have access to an eye exam and glasses. Each year, World Sight Day raises global awareness of this important issue. The main advocacy event for “Vision 2020: The Right to Sight,” a global blindness prevention effort created by the International Agency for the Prevention of Blindness, World Sight Day is observed worldwide by all partners involved in preventing visual impairment or restoring sight. It is always held on the second Thursday of October.

ClearVision is proud to support numerous charitable causes, and has been honored by many organizations including Big Brothers and Sisters of Suffolk County, Long Island Cares, and Optometry Giving Sight for making the community, organization and world a better place.

For more information, please visit www.cvoptical.com.  Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news. 

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Exclusive VEW Event: BE Inspir3d! ClearVision Brings 3D Printing to the Show Floor in a Unique Way

Contact: Alida Almonte

631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – September 2013 –  For the first time at Vision Expo West, two renowned companies are breaking open the conversation on 3D printing right on the show floor! ClearVision Optical, a 65 year old, family-owned optical company, welcomes world leader in the 3D printing arena; Stratasys, to booth#16087 for a day of interaction, demonstrations and rapid prototype sampling coined Be Inspir3d!

All day Thursday, October 3, 2013, in the ClearVision booth#16087, visitors can watch how rapid prototyping is done, interact with 3D printers and speak to 3D experts, as well as leave their own creative thoughts in a new way, right in the ClearVision booth!

At 1:30 p.m., the conversation is really sparked by a dynamic discussion between Stratasys’ Director of Marketing, Bruce Bradshaw, and ClearVision Optical’s President, David Friedfeld. Listen in as they tackle tough questions moderated by a special industry insider, such as how 3D printing is impacting the optical industry, the evolution of the technology and what the future looks like for the multi-billion dollar optical industry. This never before discussion will leave no subject untouched including insights into costing, materials and manufacturing.

After the discussion, gain 1-on-1 access to Bradshaw and Friedfeld as they will answer the audience’s in-depth questions about 3D printing, how it will impact product development, product manufacturing and the consumer. Be there to hear what these two innovators have to say!

The Be Inspir3d event was developed to provoke discussion, spark creativity and drive innovation, all part of the ClearVision philosophy. Be Inspir3d  will encourage eyewear enthusiasts to tap into their creative energy, embrace technology in a new way  and be part of the conversation.  Following are details of what you can expect in-booth during the event:

Location

ClearVision Optical Booth#16087; http://cvopticalvisionexpo.com/

Date:

Thursday, October 3, 2013

Time/Visuals:    

9:30 a.m. – 5:30 p.m.

• 9:30 a.m.  – 1:30 p.m.: 3D demonstrations, attendee open conversations with IT Specialist Hershel Kaufman and Stratasys Director of Marketing, Bruce Bradshaw.  See before your eyes how a CAD drawing can create a 3D object right on the show floor.
• 1:30 – 2:00 p.m.: A high-level, in-depth conversation about how 3D printing is impacting the industry  with Stratasys’ Director of Marketing, Bruce Bradshaw and ClearVision Optical’s President, David Friedfeld. Moderated by Vision Care Product News’ Frank Giammanco. 
• 2:00 – 2:30 p.m.: Open Q&A for all attendees
• 2:30 – 3:00 p.m.: Individual press interviews with Bruce Bradshaw and David Friedfeld.
• 3:00 – 5:30 p.m.: More 3D demonstrations

Other In-Booth Visuals and Goodies:

• ClearVision Video: An intimate conversation with key ClearVision Optical influencers about 3D printing. This video will be playing in our booth during the event.
• Be prepared to Be Inspir3D and “leave your creative mark” on our unique scratch wall. Take some inspiration with you with a fun giveaway!

To schedule a Vision Expo West appointment, call 1-800-645-3733 or visit our mobile-friendly site http://cvopticalvisionexpo.com/.  Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, MarcEcko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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BCBGMAXAZRIA’s Bold New Direction

Contact: Alida Almonte
631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – September 2013 – BCBGMAXAZRIA continues its new design direction as it reveals its Fall 2013 release with an assortment of tailored chic, weekend casual, and glam night-on-the-town styles.  The design inspiration was drawn from the brand’s DNA; focusing on today’s modern woman. The fall release infuses the iconic stud bar hardware found in the brand’s lifestyle products, further aligning the eyewear collection with the brand.

Expect to see a vibrant color palette of blue, red and purple in designs that range from powerful statement-makers to classic, confident styles.  Additionally, BCBGMAXAZRIA’s continued emphasis on fit, construction, and fabrication is reflected in features such as directional silhouettes and elevated materials.

Following is a selection of the key ophthalmic styles that join the BCBGMAXAZRIA collection this Fall:

BCBGMAXAZRIA Annalisa: A powerful statement for every trendsetter, BCBGMAXAZRIA Annalisa is a full acetate knockout featuring a fashion forward, cat eye rectangular eye shape. Inspired by beautiful BCBG apparel and today’s colorblocking trends, Annalisa’s rich materials and contrasting temples enhance its glam factor. Available in Black Tortoise, Navy Multi, and Brown.

BCBGMAXAXRIA Celeste: BCBGMAXAZRIA Celeste’s lightweight, flat metal wayfarer is heavy on style. This retro inspired frame is modernized through a fashion forward stud bar design on its temporal edges. The rich & colorful temple materials make Celeste a standout beauty. Available in Black, Blue Slate, and Wine.

BCBGMAXAZRIA Melinda: All about color! Inspired by the BCBGMAXAZRIA neon color palettes, the chameleonesque full acetate spec features a classic rectangle eye shape, colorful translucent materials, and florescent colors that change with each angle.  The multicolored peeper, on trend for the Fall season, also features the BCBGMAXAZRIA iconic stud bar for a complete fashion forward, futuristic look.  Available in Amethyst, Blush, and Champagne. 

As an added bonus, ClearVision customers who purchase 6 BCBGMAXAZRIA frames through October 31, 2013 will receive 2 complimentary frames and a beautiful 3-piece BCBGMAXAZRIA display to help showcase the frames in their dispensary.  

To see the full BCBGMAXAZRIA eyewear collection visit http://www.cvoptical.com/OurBrands/BCBG_h.html. For more information contact a ClearVision Optical Sales Consultant, or call 1.800.645.3733.  Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

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ClearVision Optical Ups the Ante at Vision Expo West: Booth #16087

Contact: Alida Almonte
631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – September 2013 – This year at Vision Expo West Booth #16087 expect to find an array of new optical and sun releases from ClearVision Optical, plus shop-worthy show specials, giveaways, and a new innovative in-booth event. Following is a sneak peek as to what optical enthusiasts will see in the ClearVision booth:

• New! VEW Event: Be prepared to Be Inspired with ClearVision’s new mentally stimulating in-booth experience. The event, held October 3 from 9:30 a.m. – 5:30 p.m., will offer an opportunity to learn how important culturally relevant changes can affect the optical industry and the way we do business.  It will also provide a platform for show-goers to ask questions and interact with one of the most powerful revolutions in our industry. The event will focus on innovation, creativity, and change.  It will encourage eyewear enthusiasts to tap into their creative spirits and be part of the newsworthy conversation!
  
  
• New! ClearVision launches DuraHinge™ frames, exclusively from the ClearVision Collection.  Offering tough guy strength with a touch of style, the DuraHinge technology features a proprietary 5 barrel hinge that offers superior strength with the added flexibility of a spring hinge, yet it’s not too bulky or heavy on the face.  DuraHinge launches with 3 styles, with more being added in Spring 2014.
  
  
• BCBGMAXAZRIA continues its new design direction  as it reveals its Fall 2013 release with an assortment of tailored chic, weekend casual, and glam night-on-the-town styles - all inspired by beautiful BCBG apparel.  Expect to see a vibrant color palette of blue, red and purple in designs that range from powerful statement-makers to classic, confident styles.  This release also infuses the iconic stud bar hardware found in the brand’s lifestyle products, further aligning the collection with the brand.
  
  
• Marc Ecko Cut & Sew eyewear maintains the brand’s “bad boy” reputation with new effortlessly edgy styles that range from “geek chic” to rough-and-tumble.  The Fall 2013 collection adds more classic eye shapes such as club masters and semi-rimless. Elements of speed and rugged sport details play up frame temples with knurled textures, carbon fiber accents, and tough guy finishes like distressed metal.  The frame styling of this highly wearable, on trend collection infuses subtle details that epitomize the Marc Ecko “guy.”

Additionally, ClearVision will be featuring noteworthy show specials^* available on the tradeshow floor!  They include:

• New Customer Special:  Become a ClearVision customer at Vision Expo West and receive up to 50% off the initial order.  As an added bonus, new customers will also receive a $100 gift card on the spot!
                                                
• Already a Customer?  Then Refer-a-Friend:  If a ClearVision customer refers a friend (qualified new customer) and that new customer places a qualifying order at Vision Expo West, both the new customer and the referring current customer will walk away with a $100 gift card.
  
• Gift With Purchase: Customers receive the ClearVision 2013 Eco Tote with the purchase of at least 12 pieces.

To schedule a Vision Expo West appointment, call 1-800-645-3733 or visit our mobile-friendly site http://cvopticalvisionexpo.com/.  Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearVision Blog, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.

* rules and restrictions apply

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