Thursday, October 11, 2012

ClearVision Introduces ClearNation Exchange



Hauppauge, NY – October 2012 –Eyewear industry leader ClearVisionOptical launches their new blog, ClearNation Exchange, an optical industry resource providing information on ClearVision products, brands, and industry news.

A re-launch of the company’s successful ClearNation e-newsletter, the ClearNation Exchange blog development was a natural progression for the monthly publication. With a solid following and readership as well as high click through rates, ClearNation is already known as a valuable resource for information on a variety of news from ClearVision, including new releases, programs, specials, and social media.  ClearNationExchange will continue to offer the same great information, but provide a more interactive experience for the reader.

The blog will offer some new concepts as well, providing further insight into ClearVision’s product and design inspiration. An image gallery will feature creative photography of new product releases featured on the blog. Also, details on trends and materials related to each product release will be discussed. Guest bloggers will be occasionally featured to communicate relevant business information. Lastly, the blog promises to provide direct access to the founders of the company, including “Peter’s Monday Morning Mojos,” weekly musings by ClearVision EVP, Peter Friedfeld.  


For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical.


 “Moving our newsletter to a blog format allows us to provide an open dialogue and 24/7 connection to our audience while reinforcing and promoting the ClearVision brand,” says Sheila Haile, ClearVision’s Manager of Marketing and Creative Services. “We always strive to reach our customers in forward-thinking, creative ways that maintain a partnership aspect, and ClearNation Exchange is the next step.” 

ClearVision’s ClearNationExchange blog can be found at http://clearnationexchange.com/




Thursday, October 4, 2012

ClearVision “Thinks Pink” for Breast Cancer



FOR IMMEDIATE RELEASE                                                                                             
Contact: Sheila Haile, ClearVision Optical
P: 631.787.1660

Hauppauge, NY – October 2012 Eyewear industry leader ClearVision Optical teams with employees to “Think Pink” in an effort to raise awareness and support the global fight against breast cancer.

Emphasizing its philosophy of treating others as they wish to be treated, ClearVision encourages employees to help those in need whenever possible and give back to the community. It’s “Think Pink for Breast Cancer Awareness” campaign takes place the entire month of October with a variety of fundraising opportunities and special events.

“The fight against breast cancer is a cause we passionately support year round,” says “Jennifer Trakhtenberg, ClearVision’s Senior Talent Leader. “It hits close to home for us not only because of the high number of breast cancer cases on Long Island, but because we are a predominantly female-employed company. I don’t know of many other small businesses on Long Island that do as much as we do to support the cause.”

“Think Pink” events include:

All Month Long:   ClearVision will match all employee donations in support of Susan G. Komen for the Cure.
·         Pink Penny Jar – Employees are encouraged to donate spare change through the end of October
·         Pink Ribbon Pin Sales – Available for sale all month long. The small cost of these pins adds up quickly.
·         Self-Exam Cards – Available all month. ClearVision prides itself on its employee health and wellness programs, and the Self-Exam Cards are an important piece of information everyone should have.
October 11, 2012:  ClearVision holds its annual employee sunglass sale as part of the World Site Day Challenge. All proceeds are donated to Susan G. Komen for the Cure and matched by ClearVision.

October 21, 2012:  Employees are encouraged to take part in the 2012 American Cancer Society Making Strides Against Breast Cancer Walk at Jones Beach, wearing specially designed ClearVision pink t-shirts. ClearVision is proud that many employees are among the 8 million cancer charity walkers across the country.

October 24, 2012:  ClearVision Think Pink Spirit Day kicks off with a delicious brunch of pink-a-licious waffles. Employees are asked to wear pink, make donations and purchases, pick up a self-exam card and enjoy themselves!

Deeply rooted in the belief that everyone can make a positive difference in the world, ClearVision is proud to forge long-term relationships with various charitable organizations, including Susan G. Komen for the Cure, Long Island Cares, UCP Suffolk and others. It has been honored by Big Brothers and Sisters of Suffolk County, Long Island Cares, LI Harvest, Madonna Heights, Carol M. Baldwin Breast Cancer Research Fund, Newsday Charities Help – A Family Campaign, and Optometry Giving Sight for its charitable efforts that include making the community, organization and world a better place.
For more information, please visit www.cvoptical.com or visit us on Facebook - www.facebook.com/clearvisionoptical  

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About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or like us on Facebook www.facebook.com/clearvisionoptical to stay connected to the latest ClearVision news.

Tuesday, October 2, 2012

Here Come the Suns! ClearVision's Trend-Radiating 2013 Sun Collection




For Immediate Release                                                                                 
Contact:  Sheila Haile, ClearVision Optical
P: 631.787.1660                                                         
Hauppauge, NY – September 2012 – Eyewear industry leader ClearVisionOptical introduces its 2013sun collection with on trend releases from our top brands!
This modern collection features some of today’s hottest looks, all trend right for the 2013 sun season and perfect for building a bright and successful sun dispensary. Featuring styles from BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Marc Ecko Cut &Sew, IZOD, and Jessica McClintock, the ClearVision 2013 sun collection shines with something for every consumer.

Designed to expand the on the high-design looks established in our successful 2012 offerings, the 2013 collection brings fresh new styles to each brand. ColeHaan brings contemporary retro shapes and colors inspired by downtown trendsetters, while BCBGMAXAZRIA showcases luxe sophistication inspired by the eclectic style of glamorous fashionistas. For guys, rugged, cool styles inspired by stealth military and hipster city vibes are included in the Marc Ecko Cut and Sew collection.

“Our 2013 sun collection reflects what’s hot on the runway as well as in the optical fashion world,” says Jennifer Coppel, ClearVision’s Manager of Product Design and Development. “Featuring 40 new sun styles for six amazing brands, the collection also includes Specialty Fit sizes for our petite and XL Fit customers. But the true beauty of this release lies in our tireless dedication to creating amazing, on trend suns, reflective of each brand and its consumer."

A testament that fashion and function come in all shapes and styles, the 2013 collection features sun-inspired trends for six brands:

·         The Extremist – An American sensibility that re-imagines cult classics, the Marc Ecko Cut & Sew sun collection expresses artistic creativity for men who know authenticity counts. Modern contemporary designs with subtle details inspired by craftsmanship, industrial references and pop culture add to the unique styling of these suns. Each is a juxtaposition of on-trend retro and modern designs, flavored with a rugged sportiness and military toughness. The color palette of black, brown and green olive is splashed with pewter and blue carbon, enhancing the “covert” vibe of this sexy, stealth collection.
·         The Trendsetter – With an extensive celebrity following, the BCBGMAXAZRIA sunwear collection offers trendsetting style and some of today’s most sought-after designs. A premier fashion brand BCBGMAXAZRIA blends European sophistication with American spirit, defining a fashion-forward collection for women with a dynamic, eclectic sense of style. Featuring rich colors, dramatic silhouettes and luminous crystal accents, BCBGMAXAZRIA women’s suns are the epitome of glamour.
·         The Sophisticate – The Ellen Tracy woman strives for the perfect balance between youthful attitude and grown-up glamour, and the Ellen Tracy sun collection accentuates her poise. Modern sophistication with a youthful nod to the past, the Ellen Tracy sun collection signifies dramatic yet wearable designs. Beautiful, jewelry-inspired accents and textures enhance the richness of this collection, designed for women living in the moment.
·         The Free Spirit – Known for its innovative twists on traditional styles, this NYC-based brand takes its inspiration from the streets of New York, offering hip styles that stand up to the rigors of the city and still look good. Cole Haan sunwear collection fuses vintage-inspired silhouettes and crystal clear color, resulting in street-smart accents with a confident swagger. Men’s suns feature modern retro shapes in crisp metals, while ladies’ looks blend rich materials in cool cools with expressive, tomboy-chic profiles.
·         The Linksman – Known around the world for its sport-inspired design, the iconic IZOD brand has a style for every profile and every aspect of life. The complete IZOD sun collection of classically sporty suns is crafted to perform along with the man who wears them. IZOD Eyes provides sculpted, classic designs enhanced by unexpected pops of vibrant color. For the sports enthusiast, IZOD PerformX suns combine a sleek athleticism with high performance, uncompromised durability.
·         The Romantic – One of the nation’s most recognizable women’s brands, Jessica McClintock is known for using nostalgic Victorian detailing and elegant embellishments that express beauty and grace for women who revel in their femininity. The Jessica McClintock sun collection stays true to the brand’s roots and loyal following by offering wearable, romantic styling with beautiful detailing. Jewelry-inspired accents and rich colorations set this stylish collection in a class by itself.

Order Early and SAVE!  Getting in early on ClearVision’s 2013 Suns Program provides many benefits including additional discounts of up to 20%; gifts; and free shipping. ClearVision’s Suns Program can help customers increase profits, boost their sun business and maintain a loyal following year after year. See all of ClearVision’s suns in the 2013Sunwear Catalog.  Speak to a ClearVision Sales Consultant to learn more. Special offers are valid through December 31, 2012!


About ClearVision Optical
Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.  To learn more about ClearVision Optical, visit www.cvoptical.com or like us on Facebook www.facebook.com/clearvisionoptical to stay connected to the latest ClearVision news.

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