MARC ECKO ENTERS THE WORLD
OF VIRTUAL TRY ON– WITH EYEWEAR
FOR IMMEDIATE RELEASE
OF VIRTUAL TRY ON– WITH EYEWEAR
FOR IMMEDIATE RELEASE
Contact: Jennifer Fiorenza, ClearVision Optical, 631.787.1764 jfiorenza@cvoptical.com
Hauppauge, NY – March 2012 – Designer and entrepreneur Marc Ecko recently launched a Virtual Try On (VTO) website, www.marceckoeyewear.com, for his Cut & Sew eyewear collection. Accessible via the Marc Ecko Cut & Sew Facebook page, www.facebook.com/cutandsew, the new website allows consumers to try on the collection of eyewear and sunwear, wherever and whenever – a virtual “try before you buy” experience that merges the massive sharability of social media with the latest in technology.
VTO technology lets users “try-on” any frame in the Cut & Sew line, save their favorite looks, and then share their image and experience on Facebook. Using VTO, visitors use their webcam to take their picture, or can upload an image to the site to virtually try on the eyewear. Model images are also provided.
“With a technology like VTO, it’s all about sharing with your friends and family and asking them what they think before you dive in for the purchase,” says Ecko. “VTO gives you a chance to try on different frames whenever you want – before you go to the eye doctor. So you save time you would normally spend trying on eyewear after an eye screening, plus you can get feedback before you buy.”
Keeping with the Cut & Sew brand’s focus on social and emerging media, the site lives primarily on the Cut & Sew Facebook page. It includes a “Where to Buy” store locator that uses Google Maps to help users locate Marc Ecko optical retailers by zip code or address. In addition, a seasonal Style Tips page helps consumers “get the look” by providing fashion tips that match Marc Ecko Cut & Sew eyewear with Marc Ecko fashions.
The Marc Ecko Cut & Sew eyewear collection currently includes 18 optical models and 5 sun styles. Marc Ecko Cut & Sew is a licensor of ClearVision Optical. For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical.
About Marc Ecko Enterprises
Marc Ecko Enterprises is a full-scale global fashion and lifestyle company with reported sales of over $1.5 billion in 2009 and approximately 1,000 employees worldwide. Over the past 17 years, the group of companies that comprise Marc Ecko Enterprises (MEE) has grown to include: Ecko Unltd.,the largest young men’s brand in better department stores today; Eckored, a young women’s brand both identified by the ‘World Famous Rhino’ logo; Marc Ecko Cut & Sew, a contemporary menswear line; Zoo York, the first and largest east coast action sport brand; Marc Ecko Entertainment, an interactive entertainment and video game unit; and Complex Media LLC, a publishing and new media division. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands and owns an interest in the ECKO (R), MARC ECKO (R) and ZOO YORK (R) brands.
About ClearVision
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.
