ClearVision Celebrates National Sunglasses Day By Hosting A Twitter Party!

***MEDIA ALERT***

Contact: Alida Almonte
631.787.1764/aalmonte@cvoptical.com

What:              ClearVision Optical celebrates National Sunglasses Day, June 27, by hosting a Twitter party! This online celebration is an informative, interactive social event that will engage eyecare professionals and sunglasses enthusiasts alike, highlighting sun facts, stats, trends, and ClearVision’s 2014 Suns Collection.

Plus, attendees can discuss sunglasses design details directly with ClearVision’s Product Development Specialist, Maria Velasquez, and chat live with special guest Ana Montoya, Sunglasses Magazine’s editor-in-chief and social media director. Virtual partygoers will also:

• Receive tips on how to sell sunglasses in the dispensary
• See firsthand in-store merchandising items such as banners and locking displays
• See the latest sunwear styles from brands BCBGMAXAZRIA, Cole Haan, Ellen Tracy, Marc Ecko Cut & Sew, IZOD & more
• Win sunglasses  by answering  sun trivia and sharing sun selfies
• Enjoy summer trend reports

When:             Friday, June 27, 2014 from 3 p.m. – 4 p.m. EDT.

Where:            On Twitter!

                                                                             

Who/How:      Follow ClearVision on Twitter at @CVOptical

Before the party:

1. If you haven’t done so already, you will need to sign up for your own Twitter account.

2. Then, follow ClearVision (@CVOptical) and start tweeting using the hashtag #CVOSuns with your questions and/comments.  You may also want to follow @SunglassesMag & @MariaV425.

3. Tell us you’ll be joining us so we can follow you back! Make sure you include the hashtag #CVOSuns.

During the Party:

1. Use the #CVOSuns hashtag in your tweets. The hashtag is the key to the Twitter party. It’s how we tell your posts from others during the party.

2. Have fun, participate, and enjoy the celebration! 

ClearVision’s National Sunglasses Day Twitter party is one of many social media initiatives hosted by ClearVision, encouraging customers and optical fanatics to engage with ClearVision digitally.  No registration is required.

To learn more about how to attend the National Sunglasses Day Twitter party and to add the event to your calendar visit http://www.cvoptical.com/cvosuns, contact a ClearVision Sales Consultant, or call 1.800.645.3733.

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About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock.  ClearVision’s house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. 

ClearVision Offers Personalization Through Color with its New IZOD Collection

Contact: Alida Almonte
631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – May 2014 – Eyewear industry leader ClearVision Optical introduces its new collection of IZOD frames that can be personalized through color.

Designed for young men who like to express their unique style through eyewear, the youthful, on trend collection includes four clear acetate front shapes and nine vibrant temple colors, providing the opportunity to create individual frame styles.

“2014 is the year of personalization, and personalization is one of today’s biggest trends when it comes to fashion, whether its footwear, clothing, or eyewear,” says Peter Friedfeld, ClearVision’s Executive Vice President. “We created this collection because we felt that the ability to customize a look with color would appeal to consumers who are seeking on trend styles; plus, it reinforces the IZOD brand’s colorful, youthful image.”  

The new IZOD collection provides eyecare professionals with an opportunity to offer customizable eyewear right in the dispensary. The collection can also be personalized using a standard tinting machine to dye the clear fronts to any color preferred by the consumer. With numerous front shape/temple combinations, as well as the option to change the front color, consumers can create a unique look all their own.

A full suite of in-store merchandising materials accompany the IZOD personalized collection, including a brand ID; an interactive counter card that allows consumers to see each available temple color; and a custom display showcasing the four clear front shapes and all nine temple colors.

To see the new IZOD eyewear collection visit http://www.cvoptical.com/OurBrands/IZOD.html, contact a ClearVisionSales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

The IZOD trademark is owned by and licensed from PVH Corp.

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About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include PuriTi, ClearVision Collection, Junction City and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news. 

ClearVision Brightens Up Its 2014 Suns Collection With a Summer Release

Contact: Alida Almonte

  631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – May 2014 – ClearVisionOptical’s 2014 Suns Collection is getting even hotter with new sunwear styles added just in time for the summer season.   

The “notice me” release features on trend feminine styles for women from BCBGMAXAZRIA, Cole Haan, EllenTracy, and Jessica McClintock. The release adds sought-after eye shapes such as wayfarers, aviators, and rounds to the stellar collection.

These May peepers join the complete 2014 Suns line, which features 60+ striking men’s and women’s styles. A suite of in-store merchandising materials, as well as customer discounts and dispensary gifts, also accompany the 2014 Suns Collection. A testament that fashion comes in all shapes, styles, sizes, and colors, the complete 2014 Suns Collection includes the following new trendy styles:

BCBGMAXAZRIA’s Risky Knockout! This full acetate sun boasts a timeless wayfarer shape, a beautifully engraved python design on its brow, and the iconic BCBGMAXAZRIA stud bar on its temporal edges – all accents found on the brand’s apparel and accessories. Risky is available in Berry and Brown Horn.

Cole Haan’s Purrfect Sun: A must-have summer statement piece, the fashionable Cole Haan 623 features a vintage look with a modern twist, an uplifting cat-eye shape, rich acetate materials, and a natural colorway. Available in Honey and Tortoise Laminate.

It’s Always Sunny with Ellen Tracy’s Florina: Thin clean lines that are complemented by two-tone temple enamel and foil coloration are at the center of this beautifully made sun.  A metal/acetate combo, Florina is available in Brown Leopard and Black Leopard.

BCBGMAXAZRIA’s Divine Beauty: Inspired by runway and retail fashion, Divine is a mixed material aviator that boasts lots of attitude, flirty colorful fade materials, and a metal stud bar accent on its temples.  Available in Navy Blue and Raspberry Fade. 

BCBGMAXAZRIA’s Vision of Sweetness! This oversized glamorous spec features a sleek round eye shape, classic contemporary colors, BCBGMAXAZRIA’s logo plaque in tonal colors, and an overall clean look. Sweetheart is available in Black and Tortoise.

Jessica McClintock’s Romantic Beauty: Inspired by Victorian details, Jessica McClintock 568 offers a touch of elegance with its jewelry-inspired temple accents, classic eye shape, rich acetate materials, and sophisticated colorations. Available in Black Lace and Brown Horn.

To see the 2014 Suns Collection visit http://bit.ly/1nn2XVF, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like, or Visit ClearVision Optical on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram.

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About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include PuriTi, ClearVision Collection, Junction City, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

New Styles Join Ellen Tracy’s Elegant Eyewear Collection This Summer

Contact: Alida Almonte

631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – May 2014 – ClearVision Optical unveils new sophisticated and elegant designs for the Ellen Tracy summer eyewear collection.

A perfect balance between youthful spirit and grown up glamour, the polished, mature styles enhance the 40+ woman’s natural beauty with uplifting, geometric eye shapes; tailored designs; lightweight laminates; and organic colorways including azure, eggplant, and coffee. Soft animal-inspired patterns also make a splash throughout the beautiful styles, giving the collection a bit more attitude.

Following is highlight of the key May optical styles:

Arta: Confidently trendy. This beautifully crafted model boasts rich tortoise-like materials, a metal chain-link accent on the temples inspired by Ellen Tracy bracelets, and a classic eye shape. Available in Eggplant, Tortoise, and Wine.

Isa (Global Fit): This fashionable wayfarer features a delicately crafted metal temple accent inspired by Ellen Tracy rings, as well as billaminate materials and all of the benefits of a Global Fit frame: built up nose pads, bowed temples, and flatter face form to accommodate various fitting needs. Available in Black Laminate and Eggplant Laminate.

Napoli: Featuring clean sculpted lines that are complemented by jewel-tone ombre colorations, this cat-eye spec is lightweight, heavy on style, and boasts universal appeal. Available in Azure, Brown, and Plum. 

Rome: This semi-rimless frame features metal materials and a mosiac-like temple design that is embossed with colored enamel, giving this frame individual style. Available in Brown, Burgundy, and Salmon.

A suite of in-store merchandising materials, as well as customer discounts and dispensary gifts, accompany the sophisticated Ellen Tracy release.

To see the Ellen Tracy eyewear collection visit http://bit.ly/1q934WE, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like, or Visit ClearVision Optical on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram.

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About ClearVision Optical

Founded in 1949, ClearVisionOptical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, MarcEcko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include PuriTi, ClearVision Collection, Junction City, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

BCBGMAXAZRIA Spring Eyewear Release Completes Its Stylistic Transformation

Contact: Alida Almonte
631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – May 2014 – Eyewear industry leader ClearVision Optical introduces the newest release from BCBGMAXAZRIA, completing the stylistic update of this iconic fashion collection. 

Eyecare professionals and eyewear enthusiasts alike can expect to see refined eye shapes and colors that express the fashion forward brand as never before. Sleek, directional silhouettes, architectural details and highly fashionable elements like color blocking and textured materials are evident throughout. Plus, the adornment of the brand’s iconic stud bar hardware and its noteworthy butterfly logo aligns the eyewear collection closer to the retail brand.

The May release makes a powerful statement, reflecting the brand’s emphasis on fit, construction, and fabrication.  Following is a highlight of the new on trend specs:

Clarissa: Inspired by chic patterns found on gorgeous BCBGMAXAZRIA apparel, this semi-rimless acetate frame features a cat-eye shape, multi-colored rich materials, and an elegant butterfly logo. Available in Black Multi, Blue Multi, and Brown Multi.

Gabby: A powerful statement for every trendsetter! Gabby features a bold animal print design, inspired by BCBG evening dresses, that carries from brow to temple enhancing the glam factor. The butterfly logo adds just the right amount of jewel décor. Available in Black, Brown, and Eggplant.

          

Genevieve (Petite Fit): Ideal for the confident BCBG woman, this Petite Fit acetate/metal combo features a beautiful butterfly eye shape and multicolored tortoise materials.  The metal stud bar accent, found in BCBG accessories and handbags, is prominent on its temples. Available in Brown Tortoise (a new color for BCBG eyewear), Blue Tortoise, and Blush Tortoise.

               

Monique: Inspired by elegant BCBG cocktail dresses, this Italian-made frame features two layers of jewel-toned crystal stones, a sleek contoured temple design, rich plated materials, and a trendy cat-eye shape. Available in Wine, Brown, and Navy.

           

A suite of in-store merchandising materials, as well as customer discounts and dispensary gifts, accompany the gorgeous BCBGMAXAZRIA release.

To see the new BCBGMAXAZRIA eyewear collection visit http://bit.ly/1oyPHlh contact a ClearVisionSales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like, or Visit ClearVision Optical on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram.

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About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include PuriTi, ClearVision Collection, Junction City, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. 

The Celebration Continues at ClearVision with the Success of its First-Ever Twitter Party!

Contact: Alida Almonte
631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – March 2014 – ClearVision Optical’s first-ever PuriTi Twitter party, held February 26, proved to be a success as it resulted in nearly 430 tweets from eye care professionals, buying groups, and consumers reaching nearly 19,000 twitter followers.

The online celebration used the #PuriTi hashtag to introduce the high-quality 100% titanium brand through informative, interactive social engagement. Attendees learned about the features and benefits of the titanium collection, received tips on how to maximize the PuriTi experience, saw firsthand in-store merchandising items, and were entered to win great prizes every 5 minutes – all in 140 characters tweets. 

Additionally, virtual partygoers discussed design details and brand positioning directly with ClearVision’s Senior Product Brand Manager and PuriTi designer, Cathy Kaye (@K97Cathy), were able to connect directly with ClearVision’s special guest and social media guru, Dr. Alan Glazier OD (@Eyeinfo), and chatted live with ClearVision’s President David Friedfeld (@OpticalBuddy.) The PuriTi Twitter party was moderated by Clearvision’s social media specialist.

Following is a small compilation of the #PuriTi tweets that ClearVision received during the Twitter bash, including those from our special guests. If you missed the event you can still check out all the excitement by visiting https://twitter.com/search?q=Puriti&src=typd&f=realtime

ClearVision’s PuriTi Twitter party was one of many social media initiatives hosted by ClearVision, encouraging customers and optical enthusiasts to engage with ClearVision digitally. Stay tuned for upcoming events featuring ClearVision’s other brands.

For more information about ClearVision Optical visit www.cvoptical.com, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

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About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. 

ClearVision Adds New Trendy Styles to its Best-Selling DuraHinge Collection!

Contact: Alida Almonte

631.787.1764/aalmonte@cvoptical.com

Hauppauge, NY – March 2014 – Eyewear industry leader ClearVision Optical introduces new styles to its best-selling DuraHinge™ collection this spring. Offering the strength and durability that the collection is known for, the new release also features trendy textured accents, youthful fronts, matte finishes, and tortoise temples; adding a stylish kick to the collection.

How to Buy and Save: ClearVision customers who purchase six DuraHinge frames from March 1 through April 30, 2014 will receive two complimentary frames and a three-piece DuraHinge display to help showcase the frames in their dispensary.

The DuraHinge technology features a proprietary five-barrel hinge that offers superior strength with the added flexibility of a spring hinge, yet it’s not too bulky or heavy on the face. Plus, wider end pieces and temples provide additional durability. Following is a preview of the new styles that join the DuraHinge collection this March.

DuraHinge 1: This semi-rimless frame fuses rugged style with a classic clean look. Punctured temples offer an architectural accent, while its temple “tire mark” like design adds a bit of interest. This frame is available in Brown and Gunmetal.

DuraHinge 2: Big on style and strength, this sleek spec boasts tooled striped temple décor, an easy eye shape, tortoise temple accents, and matte finishes. Colors available include Black Matte and Brown Matte.

DuraHinge 6: Minimalist design details like textured temple strip accents, tortoise temples, and matte finishes gives this spec on trend masculine styling. Colors available include Brown Matte and Gunmetal Matte.

For more information about DuraHinge visit http://www.cvoptical.com/catalog.php?opt=brand&brand=DH, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.

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About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.